Prıncıples Of Marketıng Deneme Sınavı Sorusu #795382

Which of the following marketing approaches matches best with the quote “marketing is too important to be left to the marketing department”?


Product orientation

Sales orientation

Marketing orientation

Societal orientation

Relationship orientation


Yanıt Açıklaması:

Market-oriented companies give customers the highest priority while conducting business. Every department and employee should focus on contributing to the satisfaction of customers’ needs. A popular quote on marketing comes from the David Packard who is the co-founder of HP Company “marketing is too important to be left to the marketing department.” So, the right answer is C.

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