Prıncıples Of Marketıng Deneme Sınavı Sorusu #820645

Which of the following is not one of the marketing tools called "marketing mix," or "4 Ps of marketing"?


Product

Price

Place

Promotion

Preparation


Yanıt Açıklaması:

Marketing mix, also called 4 Ps of marketing, is a group of marketing tools—product, price, place, and promotion—that are controlled by the firm to satisfy the needs and wants of its target market. "Preparation" is not one of these tools.

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