Prıncıples Of Marketıng Deneme Sınavı Sorusu #851485

" It is a market coverage strategy in which a firm goes after a large share of one or a few segments"  

Which type of marketing strategy is the above mentioned statement about?


Micromarketing

Differentiated marketing

Undifferentiated marketing

Niche marketing

Mass marketing


Yanıt Açıklaması:

Concentrated (niche) marketing is a marketcoverage strategy in which a firm goes after a large
share of one or a few segments or niches. The correct answer is "D"

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