Prıncıples Of Marketıng Deneme Sınavı Sorusu #800782

Which one is correctly defined?


Modified rebuy situation is when a certain change occurs in the purchase process.

Straight rebuy situation is when the organization buys a certain product/ service for the first time.

New task situation is when a certain change occurs in the purchase process.

Modified rebuy situation is when the organization buys a certain product/ service for the first time.

Modified rebuy situation is when the same product is brought from the same supplier.


Yanıt Açıklaması:

Straight rebuy situation is when the same product is brought from the same supplier.

Modified rebuy situation is when a certain change occurs in the purchase process (ie. a change in the product or the supplier).

New task situation is when the organization buys a certain product/ service for the first time.

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