Prıncıples Of Marketıng Deneme Sınavı Sorusu #801822

Which one of the followings can be considered as demographic variable?


Lifestyles

Occupation

Personality

Product Use Situation

Buyers’ Needs


Yanıt Açıklaması:

Demographic segmentation uses variables such as age, life-cycle stage, gender, income, occupation, education, ethnicity and generation to define segments

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