Prıncıples Of Marketıng Deneme Sınavı Sorusu #802241

Performing a situational (SWOT) analysis.

Setting marketing goals and objectives.

Preparing an annual marketing plan.

Selecting the target market and measure the market demand.

Formulating marketing mix.

Yanıt Açıklaması:

Strategic Marketing Plan involves the following five stages.

1. Performing a situational (SWOT) analysis.

2. Setting marketing goals and objectives.

3. Establishing positioning, differentiation advantage.

4. Selecting the target market and measure the market demand.

5. Formulating marketing mix.

Preparing an annual marketing plan is not one of the stages in Strategic Marketing Plan. Therefore answer C is the correct one.

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