Psychology Deneme Sınavı Sorusu #905374
Principles of ________are commonly used in TV commercials. A new product to sell is a(n) __________, initially. During a TV commercial, the product is paired with a(n)__________ , which naturally produces positive feelings. The product in the commercial, which is associated with a stimulus producing positive feelings, becomes a(n)_____________, so the product produces positive feelings at the end. As a result of this repeated procedure, people start to buy the product to feel good.
Complete the text above with the correct definitons respectively:
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operant conditioning-neutral stimulus-unconditioned stimulus-conditioned stimuli |
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classical conditioning-neutral stimulus-unconditioned stimulus-conditioned stimuli |
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operant conditioning-neutral stimulus-conditioned stimuli-unconditioned stimulus |
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classical conditioning-neutral stimulus-unconditioned response-unconditioned stimuli |
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classical conditioning-neutral stimulus-conditioned stimuli-unconditioned stimulus |
Principles of classical conditioning are commonly used in TV commercials. A product to sell is a NS, initially. So, that product does not produce any
response before conditioning (as another behavioral consequence, people do not buy it). During conditioning (that is, during a TV commercial), the product is paired with a stimulus, which naturally produces positive feelings (that is, UCS). During this process, the product and the UCS are presented together. The product in the commercial, which is associated with a stimulus producing positive feelings, becomes a CS, so the product produces positive feelings
at the end. As a result of this repeated procedure, people start to buy the product to feel good.
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