Normative statements make claims about how things should or ought to be,  which actions must be right.

Normative issues are normative statements make claims about how things should or ought to be,  which actions must be right.

Normative ethics, that are part of moral philosophy, or ethics.

Refers to the use of moral norms and concepts to resolve practical moral issues.

Normative issue is concerned with how people should act, what sort of person one should be or what sorts of policies should be implemented. It is normative in the sense that it identifies the norms and/or standards of right and wrong actions and behaviors.