Convenience Sampling

A convenience sample involves a group of individuals that is ready and available. It is also called availability sampling method. A convenience sampling is used to create sample as per ease of access, readiness to be a part of the sample, availability at a given time period or any other specifications of a particular element. The surveyors select members merely on the basis of proximity and does not consider whether they represent the entire population or not. By using this sampling techniques, we can observe habits, opinions, and viewpoints in the easiest possible manner.

Many researchers prefer convenience sampling method because it is inexpensive, easy and applied quickly. Because of the potential for bias in the sampling method, the results obtained from this sampling method should be reported and used with a great caution.