Introductıon to Busıness (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the followings is the purpose of “focus strategy”?
- 2
- cost leadership
- differentiation
- focus
Which of the given is the dimension/s of generic marketing strategies?
- 3
In September 2015, the EPA issued a report stating that Volkswagen falsified emissions numbers. As the news spread, the public no longer viewed the brand as trustworthy, nor as adhering to their promises to be environmentally friendly.
This constitutes an example of -------------------------------.
- 4
Which of the followings sells a large range of products at moderate prices?
- 5
With which of the following marketing mix activities are newsletters, catalogues and company websites closely associated?
- 6
Which one is FALSE about marketing?
- 7
- Unique product
- Basic product
- Broad
- Narrow
Which two are strategic advantage of a firm?
- 8
- creation of goods
- promotion of goods
- delivery of goods
- services directed towards customers
- services directed towards businesses
Which of the given above is included in the definition of "marketing"?
- 9
Which of the following pair is correctly given?
- 10
Which of the following is not an element of the marketing mix?
- 11
There are a lot of issues raised as regards to marketing ethics. Which one is NOT one of them?
- 12
Which of the followings usually works with extended hours and sells a limited range of product categories intended to supply items of emergency and instant purchase such as bandages and cigarettes?
- 13
Considering product categories, which of the following is an example of Shopping and Durable product?
- 14
What is called when customers are looking for a few basic things being offered in a product?
- 15
"..........attempts to capture a smaller segment in the market."
Which of the following fills in the blank correctly?
- 16
- Events
- Places
- Organizations
- Persons
- Experiences
Which of the given are also in the scope of marketing?
- 17
Apple is artistic, sophisticated and creative. Apple products are elegant, as is its packaging, software and marketing.
Nike is exciting, provocative, innovative and durable.
Volvo has been associated with being responsible, trustworthy, reliable, and family-man.
Which of the following brand-related terms are these descriptions associated with?
- 18
In what do companies first figure out the cost of producing one item, and then add a profit margin to arrive the price to be used in the marketplace?
- 19
Which of the following in NOT a tool of communication available for marketers?
- 20
What entails the activities that attempt to establish some sort of a relationship with target customers, and all shareholders involved, and try to win the heart and loyalty of consumers?