Introductıon to Busıness (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following gives the correct order of the product layers?
- 2
Which of the following is the 4Ps (marketing mix) of marketing?
- 3
Which of the following is NOT a criterion for a targeted segment?
- 4
Which one is FALSE about PR specialist?
- 5
Which of the following is an example of functional positioning?
- 6
What refers to offering extra value in addition to the basic features offered in the product?
- 7
Which of the followings is not a tool of communication available for marketers?
- 8
- Product
- Price
- Place
- Promotion
- Performance
Which of the given are the four Ps of marketing actions?
- 9"Marketing is all about building a relationship with ............. and requires a deep understanding of ............ behavior." Which of the following pair fills in the blanks correctly?
- 10
Which of the following is the most expensive but the most effective (in terms of the number of people reached with one message) contact method ?
- 11Which of the following is an example of convenience and perishable products?
- 12
Half of Bosch’s research and development budget is invested in creating environmental protection technology. By 2021 the company will have invested €50 million to support universities and research programs that are focused on the environment, energy and mobility in Germany, India, the U.S and China. This is a good example of ------------------------ in marketing.
Which of the following terms best completes the above paragraph?
- 13
What refers to the creation, publishing, and distribution of digital content for a targeted audience online?
- 14
BuzzFeed is an American Internet media, news and entertainment company with a focus on digital media. A lot of quizzes by Buzzfeed make consumers discover their own realities, go through a list of exciting questions, and then share the results if they want to.
Which of the following terms is defined above?
- 15
Which of the following is a new trend in marketing?
- 16
Which of the following is NOT one of the 5P's of marketing?
- 17
An insurance company specializes in ‘crop insurance’ only. Which of the following marketing strategies does this company follow?
- 18
Which of the following two are the key decisions that marketers need to make to combine all marketing goals into one plan?
- 19
Which of the following is NOT in the definition of marketing?
- 20
Which of the following refers to offering extra value in addition to the basic features offered in the product?