Ünite Sınavı Soruları

"Marketing is defined as ........."

Which of the following cannot fill in the blank?

1. People in the same group should be homogenous, i.e. similar to each other in one way of another. This is in fact the basis of effective segmentation: each segment must be similar in terms of needs or chosen characteristics.
2. People in different groups should be heterogeneous. Together with the first point, this would demonstrate that consumers are effectively divided into sets of different needs.
3. Some data should be available for each segment so that measurements can be made as regards to the size of the market, the general characteristics of consumers constituting that market, details of their buying behavior, and thus, the overall attractiveness of the segment.
4. The segments should be substantial either in terms of number (sales potential) or in terms profit per unit sold (profit potential). Each company islikely to have a “minimum” requirement to be profitable.
5. The segments should also be accessible so that an effective distribution and communication strategy can be established.

Which of the given above are the conditions which must be met for a useful segmentation?

Which of the following is a term reflecting the brand’s worth in the eyes of consumers, usually reflected in the price?

_______  is the offering in the market, created and sold in order to solve a problem or satisfy a need or want.

Which of the following completes the description above?

Which of the following concept/definition pair is correctly given?

Which of the following is a perishable product?

The scope of marketing is not limited to products. Which of the following options describes a correct example for other scopes of marketing?

Which of the followings refers to offering extra value in addition to the basic features offered in the product?

Which of the followings is a term reflecting the brand’s worth in the eyes of consumers, usually reflected in the price?

When different aspects of consumer behavior are taken into consideration, which of the following options is a correct matching?

Which of the followings refers to the creation, publishing, and distribution of digital content for a targeted audience online?

Which of the followings is the most expensive but the most effective (in terms of the number of people reached with one message) contact method?

1. identifying and creating needs, wants, and desires of consumers in B2C (businessto-consumer) and B2B (business-to-business) markets
2. promoting the product by way of integrated communication techniques
3. delivering the product by appropriate sales points in either brick-andmortar retail locations or virtual outlets

Which of the given are the functions that marketers deal with?

Which of the followings involves the careful selection of at least one segment by considering a variety of different factors?

Which of the followings is the task of dividing the population into sub-groups in a way that can meaningfully separate consumers in terms of their consumption patterns?

Which of the following is not one of the 4Ps (Marketing Mix)?

What enables marketers to closely “know” consumers and understand their psychological and social predispositions?

Which of the following is the way of doing marketing towards a certain positioning?