Internatıonal Busıness (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following terms refers to a measure that combines the size of the market and the competitive advantage used to compare markets?
- 2
Which of the following refers to learning from the knowledge and skills that are familiar with the organizations’ current experiences?
- 3
What type of training and development will international employees undergo to avoid reverse culture shock?
- 4
What is the meaning of cultural assimilation?
- 5
Which organizational structure preferred by international businesses is depicted in the chart below?
- 6
What is an Ethnocentric approach?
- 7
What does the market penetration strategy mean?
- 8
Which of the followings is about the production and dissemination of information through different types of media where the boundaries between the real and the fictional blur?
- 9
Which of the following refers to market competition and the profitability of the industry?
- 10
- Positioning
- Differentiation
- Standardization
- Niche marketing
Which of the above are the targeting strategies at the global level?
- 11
I. Does the firm have experience in internationalization?
II. Is the aim of the firm internationalization?
III. Are there any existing networks that constitute a strength for the company?
IV. Does the firm have experience on the type of industry?
Which questions above does a marketer have to ask to gather information about the firm during international market segmentation?
- 12
Which of the following companies used the traditional promotional technique of marching through the streets on camels to enter into the Ottoman market?
- 13
“The provision of monetary and nonmonetary rewards, including base salary, benefits, perquisites, long and short-term incentives, valued by employees based on their relative contributions to MNE performance" is the definition for:
- 14
Which of the following statements about globalization is not correct?
- 15
Which of the following are project-based ventures initiated by multiple partners to fulfill large-scale projects?
- 16
I. By using the applications anywhere with Internet access
II. By improving a firm’s core operations
III. By launching entirely new business models
How can big data and business analytics change the basis of competition?
- 17
What is the basic reason for firms to have manufacturing facilities abroad?
- 18
Which one of the following is not one of the advantages of exporting?
- 19
Which of the following is about philanthropic responsibilities?
- 20
According to IP model, which of the following is a state variable?