Internatıonal Busıness (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
I. Culture is learnt individually after a certain age and no interaction is needed to acquire it.
II. Culture is interrelated within. Different parts of culture are connected, e.g., religion and marriage.
III. Culture is shared. Values are passed from one member to another.
Which one(s) of them is/are among the basic characteristics of culture?
- 2Which of the following terms best describes the measure that combines the size of the market and the competitive advantage used to compare markets?
- 3
Which of the following is not one of the characteristics of culture?
- 4
"In this kind of system, means of production is owned by the state or the labor, but production is not centrally planned; it is market mediated."
What kind of economic system is defined above?
- 5
According to Hofstede's cultural dimensions, how is a society identified when assertiveness, earning money, showing off, and lower levels of care for others are the dominant values?
- 6I. Standardization II. Localization III.Adaptation IV. Globalization Which of the following terms emphasize convergence of international marketing strategy?
- 7
Which of the followings is about the production and dissemination of information through different types of media where the boundaries between the real and the fictional blur?
- 8
Which of the followings is a factor that influences the firm’s ability to serve the market?
- 9
- Price
- Product
- Provision
- Distribution
- Communication
Which of the above are the marketing mix elements?
- 10Which one of the following is not a component of the political environment?
- 11
Which of the following terms refers to a strategy designed to offer a product at a low price to increase sales?
- 12
Which of the following refers to notions like democracy, welfare, freedom, rights, and sovereignty?
- 13
In which kind of marketing do marketers serve a narrowly defined market within an international market or at the global level?
- 14
Which of the following demonstrates the degree of tolerance toward the unequal distribution of power in a society?
- 15
Which one of the following is defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need?
- 16
- Control
- Capital
- Coverage
- Campaign
Which of the above are among the nine criteria to be considered when deciding on the foreign distribution channels?
- 17
- Purpose
- Language
- Institutions
- Material productions
- Symbolic productions
Which of the above are the significant elements of culture?
- 18
Which of the followings indicates mainly the spread of the Enlightenment worldview, which consists of notions like democracy, welfare, freedom, rights, and sovereignty.
- 19
Which of the followings demonstrates the degree of tolerance toward the unequal distribution of power in a society?
- 20Based on Appadurai’s framework, what do we call the condition of the spread of the enlightenment world view, which consists of notions like democracy, welfare, freedom, rights, and sovereignty?