Internatıonal Busıness (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following is not a significant element of culture?
- 2
Which of the following terms refers to a measure that combines the size of the market and the competitive advantage used to compare markets?
- 3
Which one of the following terms demonstrates the degree of tolerance toward the unequal distribution of power in a society?
- 4
Which of the following terms refers to a price policy which assigns market-specific prices to the product?
- 5
Which of the following is NOT a BRIC country?
- 6
In which of the following models resources are owned privately, but the state conducts resource allocation?
- 7
Which of the countries below are examples of low cultural distance?
- 8
Which of the following is NOT one of the criteria that an international marketer needs to consider while deciding on the foreign distribution channels?
- 9Which one of the following is not among the terms used to identify main tendencies in international marketing strategy?
- 10
Which of the following statements is not true regarding culture?
- 11
A famous telecommunications company, Orange, entered into Northern Ireland with the slogan “The future’s bright...the future’s Orange." The responses of the Irish market to the message were low due to a sociocultural factor; the color orange represents the Orange Order, the Protestant fraternal organization in Ireland. Catholic Irish decoded the message as “the future is Protestant loyalists” and developed a negative attitude towards the message and the brand.
In which of the following decisions did the company, Orange, make a mistake?
- 12
"Romania and Turkey might be different in many aspects, but marketers might perceive them as two very similar countries"
Which one of the following terms describes the situation best?
- 13
Countries that have GNI per capita between $ 1,046 – $ 4,125 are identified as which of the below?
- 14
Which of the following is not one of the marketing mix elements?
- 15
Which of the following is not a component the actual product?
- 16
Which one of the following terms is defined correctly?
- 17
Which of the followings means that the brand identifies a specific segment of the global consumer culture?
- 18
Which of the following is correct about international marketing communications?
- 19
Which of the following is not relevant to industry structure?
- 20
According to Hofstede’s cultural dimensions, what would be a characteristic for people in long-term orientation societies?