Ünite Sınavı Soruları

I. Russia

II. India

III. Canada

Which one(s) of these countries is/are among the BRIC countries?

Which of the following is CORRECT about convergence perspective?

I. It assumes the center-periphery model for the global economy

II.  The developed countries produce and market goods to the developing markets.

III. Traditionally, it was assumed that in the future, a modern and developed market would emerge at the global level.

Which of the following is not one of the cultural dimensions of Hofstede? 

Which of the following refers to market competition and the profitability of the industry?

Which of the following best describes a political environment?

Which of the following is not one of the pricing strategies for international markets?

Which of the following refers to charging the same price across the world?

Which of the following is the only element of the marketing mix that creates revenues?

.....................are the people mobile throughout the globe, such as immigrants, tourists, guest workers.

Which of the following best completes the sentence above?

In which economic system does  the state decide on what to produce and how much to produce?

Who put forward "national culture framework"?

................is a strategy which aims to differentiate the brand in the consumer’s mind from the competitor’s brand in terms of the attributes and benefits offered by that brand.

Which of the following best completes the sentence above?

Within Appadurai (1990)'s framework, which one of the following stands for the intricate movements of global capital in the form of currency markets, national stock exchanges, and speculations?

1. Positioning
2. Differentiation
3. Standardization
4. Niche marketing

Which of the above are the targeting strategies at the global level?

Which of the following information is FALSE about positioning strategy?

Which of the following indicate mainly the spread of the Enlightenment worldview?

Which of the following represents the financial resources necessary to start and sustain the channel?

Which of the following companies used the traditional promotional technique of marching through the streets on camels to enter into the Ottoman market?

Which of the following refers to the intricate movements of global capital in the form of currency markets, national stock exchanges, and speculations?

1. Standardization versus adaptation
2. Globalization versus localization
3. Global integration versus global responsiveness
4. Individualization versus generalization

Which of the above are main tendencies in international marketing strategy?