Internatıonal Busıness (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
...................refers to the ability to provide better market offerings than the competitor’s offerings.
Which of the following best completes the sentence above?
- 2
............. are the people mobile throughout the globe, such as immigrants, tourists, guest workers.
Which of the following completes the statement above correctly?
- 3
"In conducting marketing planning and implementation, international marketers need to consider the uncontrollable elements of the marketing environment both in their home countries and foreign countries that they operate."
Which of the below is an example of these uncontrollable elements?
- 4
- Ethnoscapes
- Technoscapes
- Financescapes
- Rulerscapes
- Ideoscapes
Which of the above are among the conditions under which global flows occur?
- 5
Which of the following is true about the basic characteristics of culture, according to Hollensen?
- 6
...........is a price policy which assigns market-specific prices to the product.
Which of the following best completes the sentence above?
- 7
"Although Coca-Cola markets the same product range across the global markets, its advertising campaigns are tailored according to the food culture and rituals of the local markets. The Ramadan and Christmas ad campaigns tailored explicitly for Islamic and Western countries respectively exemplify this process."
What kind of strategy does Coca-Cola seem to be utilizing through this?
- 8
In .................. the marketer sets a very high price for the product at first and then gradually decreases the price.
Which of the following best completes the sentence above?
- 9
Which one of the following terms refers to the measure that combines the size of the market and the competitive advantage used to compare markets?
- 10
Which of the following measures how threatened people feel in particular situations?
- 11
Which of the following refers to the extent to which the distribution channel covers the markets that the producers want to have access?
- 12
Which of the following is related to the positioning strategy of an international company?
- 13
I. Does the firm have experience in internationalization?
II. Is the aim of the firm internationalization?
III. Are there any existing networks that constitute a strength for the company?
IV. Does the firm have experience on the type of industry?
Which questions above does a marketer have to ask to gather information about the firm during international market segmentation?
- 14
Which of the following is not one of the BRIC countries?
- 15
Which of the followings are restrictions on the amount of a product imported to or exported from the country within a specified period.
- 16
Which of the followings is a strategy which aims to differentiate the brand in the consumer’s mind from the competitor’s brand in terms of the attributes and benefits offered by that brand?
- 17
Which of the followings refers to the benefit of the product to the customers?
- 18
Which of the following is NOT one of the traditionally defined economic systems?
- 19
Which one of the following is not among the the four traditionally defined economic systems?
- 20
Which of the following is NOT one of the four significant elements of culture, as identified by Usunier and Lee?