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Busıness Communıcatıon (ENG)

2021–2022 Final (Dönem Sonu) Çıkmış Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1
    Which of the following is synonymous with the terms self-communication and internal communication?
    • AGroup communication
    • BInterpersonal communication
    • COrganizational communication
    • DCommunication of the individual
    • EMass communication
  2. 2
    Which of the following is a sample for channel?
    • AMagazine
    • BSound waves
    • CRadio
    • DTelevision
    • ENews paper
  3. 3
    Which of the following is not a type of unprepared speech?
    • APhone Conversations
    • BSymposium
    • CConveying Condolences
    • DCongratulating
    • EAsking Questions and Receiving Answers
  4. 4
    Non-verbal communication codes ensure that the message you want to convey is highlighted when the source sends its message to the target. Improvisational behaviors with body language emphasize the message. Which of the following concepts is mentioned above?
    • AConflict Function of Nonverbal Communication
    • BRegulation Function Of Nonverbal Communication
    • CVerbal Substitution Function
    • DHighlighting Function of Nonverbal Communication
    • ECompletion of Nonverbal Communication
  6. 5
    Which of the following statement is not true about congratulatory messages?
    • AThe timing of the celebration messages is very important.
    • BIf the congratulatory messages will be sent as a printed text, it is a courtesy rule to write and sign the address in handwriting.
    • CFor the possibility of reading the celebration message in front of the guests, expressions of sharing joy and not being able to attend should be written carefully.
    • DUse jargon unless it is useful for an industry-specific message.
    • EThere is a fine line between a sincere message and a frivolous message and this line should be carefully preserved.
  7. 6
    - can be written on the emerging pains, as well as for the anniversaries of past bitter events. Which of the following options correctly completes the sentence above?
    • AReminder notes
    • BAcknowledgment posts
    • CCongratulatory messages .nei
    • De-mail
    • ECondolence letters
  8. 7
    The concept of --, just like the concept of culture itself, can be defined in different ways varying on the approach taken towards the concepts of corporation and of culture. Which of the following options correctly completes the sentence above?
    • Acorporate communication
    • Bcorporate culture
    • Ccorporate management
    • Dof. D) cultural communication
    • Ecorporate strategy
  9. 8
    Which of the following is not one of the benefits of "new media" management to companies?
    • AHelp decrease prestige
    • BSupport customer relations
    • CProvide interaction with the target audience
    • DEnable for becoming distinctive among other corporations
    • EIncrease their visibility and recognition
  11. 9
    Related to molding public opinion, creating corporate brand value and brand perception. Which of the following functions of corporate communication is mentioned above?
    • APublicity
    • Bl Providing information to stakeholders
    • CSupporting corporate policies
    • DManaging the relations with all stakeholders
    • ESupporting marketing and sales
  12. 10
    -- consists of corporate philosophy, corporate values and corporate mission. Which of the following options correctly completes the sentence above?
    • ACorporate strategy
    • BCommunication management and corporate communication
    • CCorporate identity
    • DCorporate image
    • EMarketing communication, communication between communication management and individuals
  13. 11
    Which of the following is not a lobbying activity?
    • ACreating mystery in subject matter
    • BMaking friends
    • CProviding accurate and co mis tent data
    • DBeing simple and comprehensible
    • EBeing flexible and creative
  14. 12
    There are certain tips about how to create quality content for the media. Which of the following is not one of them?
    • ABe same
    • BDon't hard sell
    • CAppeal to emotions
    • DBe interesting
    • ES Discuss popular events
  16. 13
    The principle of -- explains that innovation by itself will not guarantee successful adoption. People must perceive that the new format is relevant to their lives within the existing social, political, and economic settings of the time. Which of the following options correctly completes the sentence above?
    • Acoevolution and coexistence
    • Bmetamorphosis
    • Cpropagation
    • Dsurvival
    • Eopportunity and need
  17. 14
    Media relations should be completely based on trust. If public relations managers give out incorrect or incomplete information about the institution that they represent, or refrain from making statements in critical situations where their contribution is expected, they will be deploying a communication method that would hurt their relations with the media. Which of the following basic principles of public relations is mentioned above?
    • APaying attention to timing
    • BAccessibility
    • CHonesty
    • DFairness
    • ETransparency
  18. 15
    I. Proactive public relations focus on rising the reputation of the organization and strengthening its image while reactive public relations strive for protecting the general condition of the organization. Il. Proactive public relations serve for the future, reactive public relations serve with a focus on the current situation. III. In contrary to the reactive public relations, proactive public relations give importance to all shareholders. Which ones of the above are among the true statements about proactive public relations?
    • AOnly l
    • BOnly lI
    • C| and Il
    • DIl and ill
    • E1, Il and III
  19. 16
    Which of the following statements is not one of the fundamentals of Public Relations?
    • AThey ensure the determination of conflicts occurring between the continuation of the organization and the wishes, needs and thoughts of the shareholders.
    • BThey are activities that are carried out under a plan in the scope of management function and that are continuous.
    • CThey analyze the impacts created by the organizational policies, procedures and executions on shareholders.
    • DThey are carried out to follow up the ideas, attitudes and behaviors in and out of the organization. of. E) They are not focused on maintaining the relation between the organization and its
    • Eshareholders.
  21. 17
    A whole consisting of many personal and collective judgments on the reliability, trustworthiness, responsibility and competence of a company based on a series of common values. Which of the following concept is mentioned above?
    • AReputation
    • BPublic Relations
    • CCooperation
    • DCognition
    • ECommunication
  22. 18
    Which of the followings is not one of advertising types from the perspective of advertiser?
    • AProducer advertisement
    • BIndividual advertisement
    • CAgent advertisement of.sol
    • DService operation advertisement
    • EPolitical advertisement
  23. 19
    Which of the following is the advertisement made by the wholesalers, retailers and distributors?
    • AService opinion
    • BSocial responsibility
    • CPolitical
    • DAgent
    • EProducer
  24. 20
    Who was developed AIDA Model in the 1900s?
    • ABroderick
    • BPickton
    • CLewis
    • DBelch
    • ESteiner
Şıkları ve doğru cevapları görBusıness Communıcatıon (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç