Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
In what role is corporate communication, companies are expected to establish good relations with their stakeholders in order to realize their vision and sustainable qualities?
2
"Which of the following is a concept expressed in writing and based on the function, duty and perspective of the organization."
3
In public relations, which of the following is the segmentation of the target audience according to their locations?
4
An advertiser chooses a celebrity who is widely respected and trusted by the public to endorse their product. Which advertising element is being emphasized?
5
Which one of the following terms refers to formal or informal rules constituting the criteria in decision-making?
6
Who defines mass communication tools as "are an extension of our body or pruned pieces of it, and points out that the newly emerged situation forms a different relationship with the rest of our bodies and move towards a news centre of balance."?
7
Which of the following best defines corporate communication?
8
According to FCB Planning Grid, what Strategy 1 is valid for?
9
Which of the following is not social media measurement tools?
10
You are designing an ad campaign for a new fitness app. To apply the AIDA model, which message strategy should you prioritize first?
11
______________ that emerged after the internet has difficulties when it comes to controlling the flow of information to the target audience.

Which of the following completes the sentence above?
12
I. Offence strategy

II. Related with Negative Changes

III. Corrective

Which one(s) of the items above is/are among the features of proactive public relations?
13
What is the unique characteristic of production?
14
I. Prepare content by considering journalists.
II. Write newsletters with keyword-rich text.
III. Add offers that compel consumers to somehow respond to your newsletter.
IV. Optimize word selection in press releases for search engines and browsers.
V. Make your newsletter available on some important site

Which of the above must be considered when preparing a press release for new media?
15
What is the purpose of press releases?
16
Which of the following is one of the elements that transmit the message in interpersonal communication or affect the meaning of message to be conveyed?
17
What does "ensuring the socialisation of individuals as good corporate citizens" stand for?
18
Which of the following are the advantages of written language?
1. being open to misunderstandings
2. opportunity for revisions
3. storability and usability as evidence
4. availability to be read any time
19
Which of the following is not one of the aspects to consider while writing a business report to achieve a good readability?
20
Which one of the following is not accepted as formal writing?

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