Busıness Communıcatıon (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following are advertisements that target to reinforce the existing positive image?
- 2
Which one of the below is not one of the things that should absolutely be avoided in media relations?
- 3
Which one of the answers below fits at the beginning of the sentence "..." have unique and quantifiable characteristics?
- 4
Which of the basic principles of media relations management refers to providing believable and reasonable explanations while avoiding the release of information due to "confidentiality"?
- 5
In which one of the following is the crisis management steps given in the correct order?
- 6
Choose the option that completes the following sentence correctly.
"The efforts of the organizations for successfully overcoming problems or adverse conditions correspond to .......... public relations."
- 7
Which one of the following terms is not a part of AIDA model?
- 8
In open systems, what kind of public relations is preferred?
- 9
Choose the option that completes the following sentence correctly.
"Many people confuse public relations with .........., which is another management function."
- 10
How many approaches are there to public relations?
- 11
Which Latin word is the root of the term advertisement?
- 12
A dishwashing detergent brand organized several festivals and attracted all the attention in the market. The brand, which is the subject of TV news, has entered the homes of millions of people in this way. The brand also has a website for women called mutlumutfaklar.com.
Which of the following is the execution area of public relations in the example above?
- 13
What is the main purpose of primary demand?
- 14
What does the definition, "corporations are formed as a result of the behaviour and actions of people who live together", stand for?
- 15Which of the following best defines the “identification function” of non-verbal communication?
- 16
Which of the following is not true about corporate culture according to Newstrom and Davis?
- 17
Which one of the following is true about writing a business report?
I. Structure your paragraphs well
II. Keep your writing Professional
III. Keep Your Sentences Long
IV. Use Neutral Language
V. Use Simple, Familiar Words
- 18
Which of the following apporoaches see the corporations as a machine?
- 19I- It is based on factual information
II- It is fluent and interesting
III- It has a clear purpose
IV- It relies only on emotions
Which of the above are key characteristics of a well-prepared speech? - 20
I. use numbers in the title
II. include eye-catching elements
III. use a very short title
IV. use correct keywords and search termsWhich of the above are the things to consider when preparing a newsletter for Twitter?