Busıness Communıcatıon (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following focuses on advertisements, personal sales, sponsorship, and direct mailing?
- 2
Which of the following consists of corporate philosophy, corporate values and corporate mission?
- 3
Which one of the following is not a theory or a model that explains how advertising works?
- 4
Which one of the following is a transformational motive according to the effects defined by Rossiter, Percy and Danovan?
- 5
Which one of the following is wrong regarding the features of proactive and reactive public relations?
- 6
Which of the following variables that influence advertisement equivalence is the most important technique used in digital marketing activities?
- 7
Which of the following is the advertisement made by telecommunication operators?
- 8
Which of the following is not one of the dimensions of corporate culture?
- 9
How does advertisement add value to the trademark?
- 10
I. Reputation
II. Mutual understanding
III. Influencing opinion
IV. Increasing sales
V. Promotion
Which of the above expression for public relations defined by PRSA is or are correct ?
- 11
Which of the following is a headings of communication engineering?
- 12
Choose the option that completes the following sentence correctly.
"The efforts of the organization for creating opportunities rather than solving problems correspond to .......... public relations."
- 13A company is criticized online for environmental violations. Which action best reflects proactive reputation management?
- 14What distinguishes group communication from a mere crowd?
- 15Which of the following best explains why written communication is considered a reliable means of preserving institutional memory?
- 16
Even if a message delivered in a loud voice aims to convey a positive meaning, it may come across as negative to the listener. This is an example of the importance of the __________.
Which of the following fill in the blank in above statement correctly?
- 17
Which of the following is not a degree of closeness considering space in nonverbal communication?
- 18
Reminder notes (memorandums) are correspondences within an organization and they are written for the following purposes except ____________.
- 19
“They are social constructs that come about as a result of human need. First they were formed during a time when people realized that as they were struggling to meet certain needs, they could not do so without the help of another or others”.
Which term is described by the above sentences?
- 20
“Creating an identity for the Corporation and product management” goal is which fulfilling goal of corportae communication?