Busıness Communıcatıon (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which advertisement type is classified under the category of message perspective?
- 2Which of the following best defines advertising?
- 3
What is the most common way to appear in media?
- 4
Which one of the following is one the features of reactive public relations?
- 5
Concept
- Publicity
- Public information
- Conviction
- Collection Agreement
- Relation Management
Definition
K. It is observed that the organisations inform the public by using public relations to provide correct information on their activities from the first hand.
L. It has started to listen to various “public” sections in the context of public relations.
M. It is described as a period, during which the organisations acted only for obtaining profit and used public relations as a tool to reach that objective.
In which one of the following is the correct matching of the concepts and definitions related to the development stages of public relations?
- 6
I. Autonomy
II. Organization
III. Mutual loyalty
Which one(s) of these concepts is/are used to used for explaining the management function of public relations?
- 7
_____________ allows for benchmarking (comparison with rivals), determination and tracking of important topics.
- 8
What is the fundamental idea on which the cognitive reaction theory is based on?
- 9
Which of the following related to lobbying principle is not true?
- 10
Which of the following concepts accurately describes what an audience for the materials or activities of a PR professional understands after being exposed to the content, but has not yet produced a tangible, measurable result?
- 11Which of the following is a key component of lobbying?
- 12Which of the following tools is most effective for measuring changes in organizational reputation?
- 13
Which one below "gives communication a strategic management quality"?
- 14Which of the following statements would be most appropriate in a condolence message?
- 15Which type of communication occurs between two or more individuals using personal tools or face-to-face interaction?
- 16
Emails should not be written in all capital letters as it implies that the writer of the message is ______________.
- 17Which of the following components involves the creation and encoding of a message?
- 18
Which of the following functions of the non-verbal communication is highlighted;
If "A candidate who goes
to a job interview pays attention to the personal
appearance and chooses a clean and careful dress,
it is considered as an indicator that the candidate
applying for a job is attentive, meticulous and
willing"? - 19
Which one the gestures below commonly associated with honesty, submission and loyalty
- 20
How many types of reminder notes are there?