Busıness Communıcatıon (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1Which of the following best explains why target audience segmentation is important in advertising?
- 2
Which one the following can be used to add value to the products and services?
- 3
I. Advertising targets external target audiences, especially the large potential customer audiences.
II. Advertising is known as a specialized communication function.
III. The main goal of advertising is to create an environment and understanding where the organization can develop
Which one(s) of the statements above is/are among the features of advertising?
- 4
What is the key word in System Theory?
- 5Which of the following weaknesses most limits the effectiveness of the hierarchy-of-effects model?
- 6
- The programme does not only follow social networks but all news, institutional and thematic sites, portals, forums, blogs and consumer complaint sites.
- Due to the fact that the internet is a very fast paced and dynamic environment, the follow up should be in real-time or at least very close to it.
- The programme should provide processable and interpretable data.
Which of the above combinations is correct attributes of a good social media measurement programme?
- 7
Which of the following is not an advantages of good communication?
- 8
Which one of the following is wrong regarding the differences between public relations and marketing?
- 9
Which of the following is not an applied communication solutions?
- 10
Which dimension of corporate culture explains to what extent units within a company are motivated to work in coordination as a team?
- 11Which of the following best completes the blank below?
Reputation management primarily aims to _____. - 12
I. Creative strength
II. Social responsibility
III. Innovativeness
IV. Competetors skills
V. Management quality
Which of the above expressions for Corporate Reputation Components of Fortune is or are correct?
- 13According to the AIDA model, what is the final goal of an advertisement?
- 14
What are the goals that corporate communications is expected to fulfil ?
- 15
What does "creating an identity for the corporation and product management" stand for?
- 16
__________ is the meaning attributed to the message by the source, and the aim is to analyze this meaning loaded to the message by the source within the same meaning and give feedback in this direction.
Which of the following options competes the sentence correctly?
- 17
_______ are the most prominent factors that affect first impressions.
Which of the following completes the sentence above?
- 18
Which of the following describes the receiver’s role in ensuring effective communication?
- 19You are asked to write a formal business letter to request a refund from a supplier due to delayed delivery. Which of the following opening sentences best reflects the expected tone and structure of such a letter?
- 20Which of the following is an essential feature of a code in communication?