Deneme Sınavı Soruları

Which of the following is recognized as a prestige value of corporates, which is assessed by people?

Which of the following is a correct statement about curated content?

What is "the main objective of Leadership Communication Planning"?

Which of the following is not one of the objectives of corporate communication?

8 patients die in a fire in the intensive care unit of a private hospital. Which of the following is the strategy that the public relations specialist of the hospital will implement?

I- Management communication
II- System communication
III-Marketing communication
IV- Organizational communication
V- Strategic communication

Which of the above are Corporate Communication categories?

Concept

1. Marketing
2. Advertising
3. Sales promotion
4. Propaganda
5. Personal selling

Definition

K. It’s supports the transfer of goods or services from the producer to the consumer. 

L. It defines as purchasing space and time in media. 

M. It is the effort of shaping the perceptions, directing the comprehensions and managing the behaviors in order to obtain a response that will help to reach his/her

objective in a conscious and systematic way. 

In which one of the following is the correct matching of the concepts and definitions related to the similar areas of public relations?

…. contains internal factors (mission, structure, history, employees etc of the corporate) and external factors (the place reserved in the mass media for the problem, research results, relevant target audiences).

 Fill in the blank with the correct choice.

According to the Elaboration Likelihood Model, if the affinity of the purchaser is one the of properties that affect the cognitive reaction probability of the purchaser, what might be the other one?

Which advertisement type is made to reach the target population in certain regions?

Which of the following refers to all kinds of events or situations that would prevent the corporation to realize its objectives?

 I. Business letters are written on the letterheads of quotes.
 II. The subject is handled in a short, concise, clear and simple way.
 III. The sender of the letter must have a typed name and signature.
 IV. The letter to be written should be clean and tidy in shape.
 V. Date should be written in the upper left corner of the paper.

Which of the above are the characteristics of business letters ?

Which of the following explains the paragraph linking principle, use ‘’something old, something new’?

Which of the following is not one of the elements that affect the meaning of the message in face-to-face communication?

In which of the following situations does communication fail?       

I. It is at the core of organisations.

II. Organisational meaning and relationships are created through and continued with it (Putnam & Krone, 2006).

III. Individuals, groups, organisations and societies can make connections with one another and with their environments through it. 

IV. Common actions can be taken with the help of it.

Which term is described by the above sentences?