Deneme Sınavı Soruları

Which type of corporate communication are focused on topics such as public and investor relations, corporate advertisements and employee communication?

Which of the following refers to all communication works that a corporation engages in to be more efficient and productive?

Which of the items below concerning the topic of building and sustaining relationships can not be true?

Which Latin word is the root of the term advertisement? 

Which of the following is a distinguishing feature of institutional advertising compared to product advertising?

Concept

1. Marketing
2. Advertising
3. Sales promotion
4. Propaganda
5. Personal selling

Definition

K. It’s supports the transfer of goods or services from the producer to the consumer. 

L. It defines as purchasing space and time in media. 

M. It is the effort of shaping the perceptions, directing the comprehensions and managing the behaviors in order to obtain a response that will help to reach his/her

objective in a conscious and systematic way. 

In which one of the following is the correct matching of the concepts and definitions related to the similar areas of public relations?

Which of the following content production methodologies involves the use of content owned by the organization itself rather than from any third parties such as news organizations or journalists?

Which one of the following advertising model is the most famous one among the other models developed in relation with Cognitive Reaction Theory?

Which theory is frequently used to explain the place and importance of public relations in management?

____ is defined as “resorting to persuasion, convincing and promotion techniques, building pressure on decision-making mechanisms and ability to change prospective decisions in favor or against of a group or country”

Which of the following fills in the blank above?

What does The Hierarchy of Effects Model assert? 

Which of the following statements is TRUE about unprepared speeches?

Correspondences within an organization for purposes such as asking for information, giving information, approving, change of opinion, request for meeting, change of meeting date are called by which of the following?

Which of the following is among the prepared speeches?

Which one of the followings is not a contribution of body language to communication?

Which of the following is a type of speech that is delivered with visible
excitement to talk about important announcements and  carries an educational value?

Which one of the following sentences is not true about written communication?

Which of the following refer to one of the major differences between communication and interaction?