Busıness Communıcatıon (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which one of the answers below fits at the beginning of the sentence "..." have unique and quantifiable characteristics?
- 2
According to the Elaboration Likelihood Model, if the affinity of the purchaser is one the of properties that affect the cognitive reaction probability of the purchaser, what might be the other one?
- 3
I. Autonomy
II. Organization
III. Mutual loyalty
Which one(s) of these concepts is/are used to used for explaining the management function of public relations?
- 4
Which of the following is not one of the questions a public relations professional nas to answer before creating an infographic?
- 5You are designing an ad campaign for a new fitness app. To apply the AIDA model, which message strategy should you prioritize first?
- 6According to the AIDA model, what is the final goal of an advertisement?
- 7
According to FCB Planning Grid, what Strategy 1 is valid for?
- 8
Concept
- Publicity
- Public information
- Conviction
- Collection Agreement
- Relation Management
Definition
K. It is observed that the organisations inform the public by using public relations to provide correct information on their activities from the first hand.
L. It has started to listen to various “public” sections in the context of public relations.
M. It is described as a period, during which the organisations acted only for obtaining profit and used public relations as a tool to reach that objective.
In which one of the following is the correct matching of the concepts and definitions related to the development stages of public relations?
- 9A company places a promotional message on a public bus to create long-term brand awareness. This is an example of:
- 10
Which of the following is a correct statement about curated content?
- 11
Which one of the following is wrong regarding the features of proactive and reactive public relations?
- 12A company experiences a data breach exposing customer information. This is an example of:
- 13
What is "the main objective of Leadership Communication Planning"?
- 14
Which of the following is not one of the corporation’s communications strategy phases?
- 15
Which one of the following is true about writing business letters?
I. The sender of the letter must have a typed name and signature.
II. The subject is handled in a short, concise, clear and simple way.
III. There is no need to write a separate business letter for each job.
IV. The business letter must contain the contact information (name, address, phone number, e-mail address) of the sender.
V. The date the letter was sent and the contact information of the recipient (name, title, company, address of the company) must be written.
- 16
During a speech, when the selected words
are correctly pronounced this also affects the overall
tone of the speech.Which of the following indicators for a good speech includes the above detail?
- 17
All the emotions and thoughts that we express without words are considered as _______.
Which of the following completes the sentence above?
- 18Which of the following terms describes the inability to avoid conveying meaning, even when remaining silent or inactive?
- 19
Which of the following changes is among the main groups of effects of communication on the receiver?
- 20
What does "...to ensure reaching corporate goals and carrying out those goals is the kind of communication that takes place between departments and elements that make up the corporation to create coordination, the flow of information, motivation, integration, assessment, education, decision making, and supervision" stand for?