Ünite Sınavı Soruları

Which of the basic principles of media relations management refers to providing believable and reasonable explanations while avoiding the release of information due to "confidentiality"?

Which statement below is one of the disadvantages of bad communication?

Which one below "focuses on the strategic management of communication, ensuring consistency in the totality of communication"?

Which of the following is not a basic goals of public relations activities carried out on the internet?

Which one of the below is not one of the things that should absolutely be avoided in media relations?

Which of the following is not an advantages of good communication?

In the world of business, the most effective approach is a strong financial structure. Which element of the communication engineering approach does this statement relate to?

1. The programme does not only follow social networks but all news, institutional and thematic sites, portals, forums, blogs and consumer complaint sites.
2. Due to the fact that the internet is a very fast paced and dynamic environment, the follow up should be in real-time or at least very close to it.
3. The programme should provide processable and interpretable data.

Which of the above combinations is correct attributes of a good social media measurement programme?

Which of the following is a headings of communication engineering?

_____________ allows for benchmarking (comparison with rivals), determination and tracking of important topics.