Ünite Sınavı Soruları

In open systems, what kind of public relations is preferred?

Which one of the following is wrong regarding the differences between public relations and marketing?

What is the key word in System Theory?

I. Autonomy

II. Organization

III. Mutual loyalty

Which one(s) of these concepts is/are used to used for explaining the management function of public relations?

Choose the option that completes the following sentence correctly.

".......... theory is frequently used to explain the place and importance of public relations in management."

I. Reputation

II. Mutual understanding

III. Influencing opinion

IV. Increasing sales

V. Promotion

 Which of the above expression for  public relations defined by PRSA   is or are correct ?

In public relations, which of the following is the segmentation of the target audience according to their locations?

" The efforts of the organization for creating opportunities rather than solving problems correspond to ______________________."

Which one of the following completes the above sentence correctly?

I. Related with positive changes

II. Long-term marketing policy

III. Ask question: How should it be done?

IV. Corrective

V. Problem solving- focused marketing policy

Which of the above expressions for proactive public relations is or are correct?

Which one of the following is one the features of reactive public relations?

8 patients die in a fire in the intensive care unit of a private hospital. Which of the following is the strategy that the public relations specialist of the hospital will implement?

"Which of the following is a concept expressed in writing and based on the function, duty and perspective of the organization."

Which one of the following is among principles of a successful public relations program?

Choose the option that completes the following sentence correctly.

"The transformation of public relations, which has its roots in ancient eras, into a profession happened in the .......... century."

Choose the option that completes the following sentence correctly.

"When assessed from a strategic perspective, .......... have a coordination mechanism between the organizations and the environment and act as a balancing factor between the social welfare and organizational goals."

I. Advertising targets external target audiences, especially the large potential customer audiences.

II. Advertising is known as a specialized communication function.

III. The main goal of advertising is to create an environment and understanding where the organization can develop

Which one(s) of the statements above is/are among the features of advertising?

In which one of the following is the crisis management steps given in the correct order?

Which one of the following terms refers to formal or informal rules constituting the criteria in decision-making?

Which one of the following is wrong regarding the features of proactive and reactive public relations?

Choose the option that completes the following sentence correctly.

"The efforts of the organizations for successfully overcoming problems or adverse conditions correspond to .......... public relations."