Ünite Sınavı Soruları

I. Offence strategy

II. Related with Negative Changes

III. Corrective

Which one(s) of the items above is/are among the features of proactive public relations?

…. contains internal factors (mission, structure, history, employees etc of the corporate) and external factors (the place reserved in the mass media for the problem, research results, relevant target audiences).

 Fill in the blank with the correct choice.

Choose the option that completes the following sentence correctly.

"The efforts of the organization for creating opportunities rather than solving problems correspond to .......... public relations."

Which of the following is recognized as a prestige value of corporates, which is assessed by people?

A dishwashing detergent brand organized several festivals and attracted all the attention in the market. The brand, which is the subject of TV news, has entered the homes of millions of people in this way. The brand also has a website for women called mutlumutfaklar.com.

 Which of the following is the execution area of public relations in the example above?

Concept

1. Marketing
2. Advertising
3. Sales promotion
4. Propaganda
5. Personal selling

Definition

K. It’s supports the transfer of goods or services from the producer to the consumer. 

L. It defines as purchasing space and time in media. 

M. It is the effort of shaping the perceptions, directing the comprehensions and managing the behaviors in order to obtain a response that will help to reach his/her

objective in a conscious and systematic way. 

In which one of the following is the correct matching of the concepts and definitions related to the similar areas of public relations?

Which theory is frequently used to explain the place and importance of public relations in management?

I. Creative strength

II. Social responsibility

III. Innovativeness

IV. Competetors skills

V. Management quality

Which of the above expressions for Corporate Reputation Components of Fortune is or are correct?

Choose the option that completes the following sentence correctly.

"Many people confuse public relations with .........., which is another management function."

Concept

1. Publicity
2. Public information
3. Conviction
4. Collection Agreement
5. Relation Management

Definition

K. It is observed that the organisations inform the public by using public relations to provide correct information on their activities from the first hand. 

L. It has started to listen to various “public” sections in the context of public relations. 

M. It is described as a period, during which the organisations acted only for obtaining profit and used public relations as a tool to reach that objective. 

In which one of the following is the correct matching of the concepts and definitions related to the development stages of public relations?