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Busıness Communıcatıon (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1

    What is the main purpose of primary demand?

  2. 2

    Which of the following is a distinguishing feature of institutional advertising compared to product advertising?

  3. 3
    Which of the following is not a typical function of advertising?
  4. 4

    In accordance with Rossiter and Percy’s assumption, the effectiveness of the advertisement, which the consumer perceives with low affinity level depends on which factor?

  6. 5

    Which of the following is the advertisement made by telecommunication operators?

  7. 6
    According to the AIDA model, what is the final goal of an advertisement?
  8. 7

    According to FCB Planning Grid, what Strategy 1 is valid for?

  9. 8

    Which one of the following abbreviation is an advertising model?

  11. 9
    Which advertising function is served when a company promotes its long-standing reputation and encourages repeat purchases?
  12. 10

    Which Latin word is the root of the term advertisement? 

  13. 11

    Which one of the following is a transformational motive according to the  effects defined by Rossiter, Percy and Danovan?

  14. 12
    An advertiser chooses a celebrity who is widely respected and trusted by the public to endorse their product. Which advertising element is being emphasized?
  16. 13

    Which one of the following terms is not a part of AIDA model?

  17. 14
    Which of the following weaknesses most limits the effectiveness of the hierarchy-of-effects model?
  18. 15
    Which of the following best explains why target audience segmentation is important in advertising?
  19. 16

    Which one of the following is not a theory or a model that explains how advertising works?

  21. 17

    According to the Elaboration Likelihood Model, if the affinity of the purchaser is one the of properties that affect the cognitive reaction probability of the purchaser, what might be the other one?

  22. 18

    What does The Hierarchy of Effects Model assert? 

  23. 19

    Which advertisement type is classified under the category of message perspective?

  24. 20

    Which one of the following advertising model is the most famous one among the other models developed in relation with Cognitive Reaction Theory?

Şıkları ve doğru cevapları görBusıness Communıcatıon (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç