Consumer Behavıor (ENG)
2020–2021 Yaz Okulu Çıkmış Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1Which of the following household roles is responsible for engaging in the actual transaction or purchase?
- ADecider
- BBuyer lar.ne
- CPreparer
- DUser
- EMaintainer
- 2Which of the followings is a commitment to re-buy or re-patronage a preferred product, service or brand?
- AMarket orientation
- BMarket intelligence
- CCustomer satisfaction
- DCustomer loyalty
- EPerceived value
- 3---- refers to the fact that we often group stimuli to form a unified picture or impression, making it easier to process them. Which of the following completes the blank above correctly?
- APrinciple of proximity
- BPrinciple of similarity
- CSelective retention
- DPrinciple of closure
- EFigure-ground principle
- 4Which of the followings is defined as the internal state of tension caused by disequilibrium from an ideal or desired state?
- AWant
- BMotive
- CTension
- DNeed
- EFulfillment
- 5Which of the followings is an example to extrinsic motivation?
- ASocial status
- BCuriosity
- CPride
- DSense of achievement
- EInterest
- 6According to the "Trait Theory", which of the following big five personality factors include traits that range from careful to careless?
- AEmotional Stability
- BOpenness to Experience
- CConscientiousness
- DAgreeableness
- EExtraversion
- 7Which of the following is not among the levels of the extended self?
- AIndividual level
- BFamily level
- CCommunity level
- DGroup level
- EState level
- 8-- is the individual's preference for complex and unusual or simple and calm experiences. Which of the following completes the sentence above correctly?
- ASensation Seeking
- BConsumer Materialism
- CVariety and Novelty Seeking
- DNeed for Uniqueness
- EOptimum Stimulation Level (OSL)
- 9---- is the reward that consumers receive as a result of their behaviour, i.e. getting discounts for the second purchase. Which of the following completes the sencence above correctly?
- ALearning
- BPunishment
- CPositive Reinforcement
- DNegative Reinforcement
- EMemory
- 10Which of the followings is the opposite of stimulus generalization in the classical conditioning?
- AStimulus discrimination
- BOperant conditioning
- CRepetition
- DFeedback
- ELearning
- 11Which of the following is a type of scale with a five-point that is applied to respondents in which they state to what extent they agree or disagree with each statement?
- ALikert Scale
- BGuttman Scale
- COsgood's Semantic Differential Scale
- DBogardus Scale
- EThurstone Scale
- 12Which of the followings is not one of the attitude types?
- AResistance
- BPersistance
- CValence
- DConfidence
- EHostility
- 13Which of the followings is one of the interrelated aspects of culture?
- ASectarian
- BAge
- CNationality
- DElements
- ESocialization
- 14Which of the followings is known as the Millennials?
- AGeneration Z
- BGeneration Y
- CSilent Generation
- DInterbellum Generation
- EGeneration X
- 15- is based on the recognition and acceptance of another person's authority. Which of the following completes the sentence above correctly?
- AExpert Power OF
- BReferent Power S orul
- CLegitimate Power
- DReward Power
- ECoercive Power
- 16Which of the followings is not one of the characteristics of a social group?
- AGroup norms
- BSimilar behaviour
- CRelationship
- DGroup psychology
- ECommon interest
- 17---- power is generally based on fear. It is the opposite of reward power. Which of the following completes the blank above correctly?
- ACoercive
- BLegitimate
- CReward
- DReferent
- EExpert
- 18— are impressive individuals who are committed to spreading technology while contributing to content creation in the digital world. Which of the following completes the blank above correctly?
- AInnovators
- BCostomers
- CNetizens
- DInfluencers
- EScreenagers
- 19expresses opposition to hierarchy, orthodox structure and universal principles. Which of the following completes the sentence above correctly?
- APastiche
- BAnti-foundationalism
- CFragmentation
- DDe-differentiation
- EChronology
- 20Which of the following group who adopts innovation after seeing the concrete benefits of it?
- ALaggards
- BE Early adopters
- CInnovators
- DLate majority
- EEarly majority