AÖF Soru Bankası
İSL460U

Consumer Behavıor (ENG)

2021–2022 Vize (Ara Sınav) Çıkmış Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1
    In a a perception process, which of the following step comes after attention?
    • AExposure
    • BResponse
    • CStimulus organisation
    • DStimulus selection
    • EInterpretation
  2. 2
    The process of selecting, organising and interpreting information inputs to produce meaning is called -----. Which of the following completes the blank above correctly?
    • APerception
    • BSatisfaction
    • CExpectation
    • DValue
    • ELoyalty
  3. 3
    Which of the following is not one of the operationalized indicators of customer loyalty?
    • AProportion of purchase or expenditure
    • BSatisfaction of employees
    • CRepeat of patronage or buying frequency
    • DDuration of patronage, or commitment to the same brand
    • ESequence of purchases
  4. 4
    - is the blend of needs that is expected to be satisfied by consuming a product. Which of the following completes the blank above correctly?
    • AConsuming as play
    • BProduction r.net
    • CConsuming as classification
    • DNeed set
    • EConsuming as integration
  5. 5
    The companywide generation of market intelligence pertaining to current and future consumer needs, dissemination of the intelligence across departments, and companywide responsiveness to it. Which of the following is the term that its definition is given above?
    • ACustomer satisfaction
    • BMarket orientation rul
    • CPerceived value
    • DMarket intelligence
    • ECustomer loyalty
  6. 6
    Which of the following is a true statement about emotions and moods?
    • AEmotions last longer than moods.
    • BMoods depend on general feelings of the person.
    • CEmotions and moods are culturally determined.
    • DMoods show the preferred state of the customer.
    • EAll emotions represent something we hope to achieve.
  7. 7
    Which of the following category of needs is prior to respect and status in Maslow's hierarchy of needs?
    • ASocial needs
    • BSafety needs llar.ne
    • CPhysiological needs
    • DEsteem needs
    • ESelf-actualization needs
  8. 8
    Which of the following is defined as the internal state of tension caused by disequilibrium from an ideal or desired state?
    • ANeed
    • BMotive
    • CFulfillment
    • DWant
    • ETension
  9. 9
    Which of the following motivators can be associated with intrinsic motivation?
    • ACareer
    • BSocial status
    • CPassion aof.sorul
    • DMoney
    • EPraise
  10. 10
    Which of the following is an umbrella concept that encompasses both emotions and moods?
    • ANeeds
    • BPleasure
    • C/ Strategy
    • DAffect
    • EMotivation
  11. 11
    This personality trait is the individual's preference for complex and unusual or simple and calm experiences. If it is high, people prefer high risks, enjoy novel products, and adventurous experiences. Which of the following trait is explained above?
    • ANeed for Cognition
    • BOptimum Stimulation Level
    • CSensation Seeking
    • DSocial Character
    • EInnovativeness
  12. 12
    Which of the followings represent the people who enjoy collecting and accumulating items?
    • AFixated Consumption
    • BConsumer Materialism
    • CVariety and Novelty Seeking
    • DOptimum Stimulation Level
    • EConsumer Ethnocentrism
  13. 13
    Which of the following is not one of the personality factors in the Trait Theory?
    • AAgreeableness
    • BOpenness to Experience
    • CExtraversion
    • DIntroversion
    • EEmotional Stability
  14. 14
    The subjective thoughts, feelings, beliefs of a person about his/her own attributes and the evaluations of these attributes is called ----. Which of the following completes the blank above correctly?
    • APersonality
    • BTrait
    • CThe extended self
    • DSelf-esteem
    • ESelf-concept
  15. 15
    The gap between real and ---- selves can be larger or smaller from person to person. Especially people who experience larger gaps are targeted by marketers. Which of the following completes the blank above correctly?
    • Afake
    • Bextended
    • Csubjective
    • Dmultiple
    • Eideal
  16. 16
    Which of the following terms is used to described as the internal and external factors that affect consumers, the time spent in store and the frequency of visits?
    • AStore Features
    • BOnline Retail
    • CConsumer Characteristics
    • DStore-Based Retail
    • EIn-store Experience
  17. 17
    - is the faculty of the brain where information and experience are stored and retrieved when needed. Which of the following completes the blank above correctly?
    • ALearning
    • BStimulus
    • CMemory
    • DReinforcement
    • EConditioning
  18. 18
    -- is the reward that consumers receive as a result of their behaviour, i.e. getting discounts for the second purchase. Which of the following | completes the sencence above correctly?
    • ALearning
    • BPunishment
    • CPositive Reinforcement
    • DNegative Reinforcement
    • EMemory
  19. 19
    Which of the following is the individual's tendency to respond the same way to the conditioned stimulus and other stimuli similar to the conditioned stimulus?
    • APositive reinforcement
    • BRepetition
    • CStimulus generalization
    • Dof. D) Stimulus discrimination
    • ENegative reinforcement
  20. 20
    Which of the following is not one of the factors affecting consumers' online retail preferences?
    • AStore ambiance
    • BTrustworthiness
    • CStyle
    • DEase of use .net
    • EUsefulness
Şıkları ve doğru cevapları görConsumer Behavıor (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç