Consumer Behavıor (ENG)
2021–2022 Final (Dönem Sonu) Çıkmış Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1In which of the following countries is the color red attributed to luck?
- AChina
- BRussia
- CBrazil
- DUK
- EJapan
- 2What kind of conflict is experienced if a consumer wants to get tanned skin, but does not want to risk skin damage?
- AApproach - approach conflict
- BOnly approach conflict
- COnly avoidance conflict
- DApproach - avoidance conflict
- EAvoidance - avoidance conflict
- 3Some supermarkets in the neighbourhoods bring local food such as local bread from India for Indian consumers or local cheese from Italy for Italian consumers. They do it in order to serve extended self at ----- level. Which of the following completes the blank above correctly?
- Ainternational
- Bindividual
- Ccommunity
- Dgroup
- Efamily
- 4In a consumer buying decision process which of the following step takes in place between information search and purchase?
- ABrainstorming
- BProblem recognition
- CAlternative evaluation
- DPast experiences
- EPost-purchase stages
- 5Which of the followings is not one of the psychological principles of a persuasion process?
- AAuthority
- BReinforcement 9o:
- CScarcity
- DLiking Tel
- EConsistency
- 6Which of the followings is related to utilitarian function?
- AExplains consumers' core values.
- BThe resistance towards the brand stems from utilitarian function.
- CRelated to the basic principles of reward or punishment.
- DThe need for order, structure or meaning supports functions of attitudes.
- EEmerges in the attitude of consumers to protect themselves from external threats or internal emotions.
- 7— refers to any discrepancy that an individual may perceive between two or more of his attitudes or between his attitudes and behavior. Which of the following completes the blank above correctly?
- ABalance
- BCongruity
- CAffective cognitive consistency
- DSocial judgment
- ECognitive dissonance
- 8-- refers to the consistency, stability and repeatability of the data collected. Which of the following completes the blank above correctly?
- AValidity
- BSimplicity
- CEquality
- DReliability
- EVitality
- 9A - is a set of multiple, symbolic behaviors that are practiced in a fixed sequence and repeated periodically. Which of the following completes the blank above correctly? A) Culture B) Ritual of.sorular.ne C) Symbol D) Norm E) Society
- 10Which of the followings is one of the interrelated aspects of culture?
- AAge
- BValues
- CElements l
- DSocialization
- ENationality
- 11Which of the followings is one of the characteristics of content analysis?
- AIt takes place in a natural environment.
- BIt is possible to determine the typical characteristics or specific aspects of a culture and to make intercultural comparisons.
- CSometimes it is conducted without the subject's awareness.
- DIt focuses on the observation of behavior.
- EIn content analysis, consumers are asked to answer a series of questions that intend to find out their thoughts about fundamental individual and social concepts.
- 12Which of the following type of learning happens if a child learns socially approved behaviors by imitating the behaviors of people he/she takes as a role model?
- ATechnical learning
- BSolitary learning
- CFormal learning
- DKinesthetic learning
- EInformal learning
- 13If every informant evaluates whether he or she is an opinion leader or not by answering a series of questions, this type of method to identify opinion leaders is called----. Which of the following completes the blank above correctly?
- AObservation
- BGrading key roles
- CSocial interpersonal relationship measurement
- DSelf-identification
- EExperiment
- 14Which of the following statements about market mavens is false?
- AThey experince anxiety if an exciting or interesting event may currently be happening elsewhere.
- BThey like to shop and buy.
- CThey are knowledgeable about brands and stores.
- DThey actively engage with other consumers without any product category limitation. of. E) They are highly involved or engaged in the
- Emarketplace.
- 15Which of the following statements about opinion leaders is false?
- ANew ideas first reach to opinion leaders from mass media.
- BOpinion leaders must always warn people about products based on their knowledge or expertise.
- COpinion leader informally influences the actions or attributes of others for a product category while he/she may be an opinion seeker for an other product category.
- DOpinion leaders transfer new ideas to other "passive people" or the people far away from mass media.
- EOpinion leaders play a key role between the marketer and the consumer.
- 16— power is based on the recognition and acceptance of another person's authority. Which of the following completes the blank above correctly?
- ALegitimate
- BInformational
- CExpert
- DReward
- EReferent
- 17Which of the statements about brand advocates is false?
- ATheir strong presence and position in social media allow them to shape images of products and brands.
- BThey are willing to write about brands.
- CThey mostly use their smartphones during shopping and share their post-purchase experiences online.
- DThey are often referred to as trend followers.
- EThey are outgoing, trustworthy, and wise to use the Internet.
- 18- are impressive individuals who are are committed to spreading technology while contributing to content creation in the digital world. Which of the following completes the blank above correctly?
- ANetizens
- BInnovators
- CInfluencers
- DScreenagers
- ECostomers
- 19Which of the following can be a basic need for people to come together in virtual communities?
- AProfit
- BLove
- CInstallation
- DDevelopment
- EInterest
- 20Tysumers choose from products/brands that in their own opinion and generate feelings associated with Which of the following completes the sentence above correctly?
- Apain
- Brage
- Csurprise
- Denvy
- Epleasure