AÖF Soru Bankası
İSL460U

Consumer Behavıor (ENG)

2021–2022 Yaz Okulu Çıkmış Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1
    In which of the following countries is the color red attributed to luck?
    • AJapan
    • BUK
    • CChina
    • DBrazil
    • ERussia
  2. 2
    What kind of conflict is experienced if a consumer wants to get tanned skin, but does not want to risk skin damage?
    • AApproach - approach conflict
    • BOnly approach conflict
    • COnly avoidance conflict
    • DAvoidance - avoidance conflict
    • EApproach - avoidance conflict
  3. 3
    Some supermarkets in the neighbourhoods bring local food such as local bread from India for Indian consumers or local cheese from Italy for Italian consumers. They do it in order to serve extended self at ----- level. Which of the following completes the blank above correctly?
    • Agroup
    • Binternational
    • Cindividual
    • Dfamily
    • Ecommunity
  4. 4
    In a consumer buying decision process which of the following step takes in place between information search and purchase?
    • AProblem recognition
    • BE Post-purchase stages
    • CAlternative evaluation
    • DPast experiences
    • EBrainstorming
  6. 5
    Which of the following is a type of scale with a five-point that is applied to respondents in which they state to what extent they agree or disagree with each statement?
    • AThurstone Scale
    • BGuttman Scale
    • COsgood's Semantic Differential Scale
    • DBogardus Scale
    • ELikert Scale
  7. 6
    Which of the followings is not one of the attitude attributes?
    • AValence
    • BResistance
    • CPersistance
    • DHostility
    • EConfidence
  8. 7
    Which of the following strategy aims to change the beliefs accepted by society?
    • AAttention
    • BComprehension
    • CTargeting normative and accepted beliefs
    • DBehaviour change
    • EInternalization
  9. 8
    --- attempts to explain how current attitudes produce distortions of attitude-related objects and how these decisions mediate attitude change. Which of the following completes the blank above correctly?
    • ASocial Judgment Theory
    • BBalance Theory
    • CCognitive Dissonance Theory
    • DCognitive Consistency Theory
    • EFunctional Theory
  11. 9
    According to Solomon's year ranges, which of the following generation born between year 1986 and 2002?
    • AGeneration X
    • BGeneration Y
    • CGeneration Z
    • DBaby Boomers
    • ESilent Generation
  12. 10
    Which of the followings is one of the interrelated aspects of culture?
    • ABeing intermittent and Evolutionary
    • BElements and System
    • CReligion and Sectarian
    • DNationality and Age et
    • ESocialization and Acculturation
  13. 11
    Which of the followings is not one of the elements of culture?
    • AReligion
    • BSocial order
    • CLanguage
    • DEducation
    • EIncome
  14. 12
    - It is defined as a cultural mirror. - It is the major means of distinguishing among cultural groups. Which of the following elements of culture have these characteristics given above?
    • ALanguage
    • BRituals
    • CValues
    • DEducation
    • ENorms
  16. 13
    - is based on the recognition and acceptance of another person's authority. Which of the following completes the sentence above correctly?
    • AReward Power
    • BReferent Power
    • CExpert Power
    • DLegitimate Power
    • ECoercive Power
  17. 14
    Which of the followings is not one of the characteristics of a social group?
    • AGroup psychology
    • BGroup norms
    • CCommon interest
    • DSimilar behaviour
    • ERelationship
  18. 15
    - is the anxiety that an exciting or interesting event may currently be happening elsewhere. Which of the following completes the blank above correctly?
    • ACoercive power
    • BFOMO
    • CSolidarity
    • DELM
    • EWe-feeling
  19. 16
    Which of the followings is one of the measuring items of self-identification method for opinion leadership?
    • AAre you an opinion leader in the system?
    • BWho have the key roles in the system?
    • CWhom will you ask for information or suggestions?
    • DWho, in your opinion, is the opinion leader of these key roles?
    • EWho is your leader?
  21. 17
    Which of the following groups are referred to as trend setters?
    • ADigital moms
    • BHowto video users
    • CMilennials
    • DBrand advocates
    • EBaby boomers
  22. 18
    Which of the folloing is not one of the features of digital social networks?
    • ACustomer
    • BS Content reader
    • CViewer
    • DFollower
    • EBrand advocate
  23. 19
    Which of the followings is not one of the elements of productive users?
    • ACommon Property, Individual Rewards
    • BOpen Participation-Public Evaluation
    • CPassive consumer vs active users
    • DUnfinished Artefacts, Continuing Process
    • EFluid Equal Rights and Ad Hoc Meritocracy
  24. 20
    Which of the following groups think that there is a high risk in adopting innovation and do not favor change at all?
    • ALate Majority
    • BEarly Majority So
    • CInnovators
    • DLaggards
    • EEarly Adaptors
Şıkları ve doğru cevapları görConsumer Behavıor (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç