Consumer Behavıor (ENG)
2022–2023 Yaz Okulu Çıkmış Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1The companywide generation market intelligence pertaining to current and future consumer needs, dissemination of the intelligence across departments, and companywide responsiveness to it. Which of the following is the term that its definition is given above?
- AMarket intelligence
- BCustomer satisfaction
- CMarket orientation
- DPerceived value
- ECustomer loyalty
- 2The process of selecting, organising and interpreting information inputs to produce meaning is called ------. Which of the following completes the blank above correctly?
- AValue
- BPerception
- CLoyalty
- DExpectation
- ESatisfaction
- 3Which of the following does not belong to the eight categories of emotions?
- ASurprise
- BJoy
- CFear
- DLove
- EAnger
- 4Theory considers relations among elements a person might perceive as belonging together. This perspective involves relations among three elements. Which of the following completes the blank above correctly?
- ASelf-Determination
- BTrio of Needs
- CAppraisal
- DFeeling-as-Information
- EBalance
- 5Which of the following is not one of the personality factors in the Trait Theory?
- AExtraversion
- BEmotional Stability
- COpenness to Experience
- DInnovativeness Чат-
- EAgreeableness
- 6Which of the following is not a level that helps a consumer to form his/her extended self?
- AIndividual level
- BGroup level
- CEducation level
- DFamily level
- ECommunity level
- 7In a consumer buying decision process which of the following step takes in place between information search and purchase?
- APast experiences
- BPost-purchase stages
- CBrainstorming SOT
- DProblem recognition
- EAlternative evaluation
- 8- is the faculty of the brain where information and experience are stored and retrieved when needed. Which of the following completes the blank above correctly?
- ALearning
- BStimulus
- CConditioning
- DMemory
- EE Reinforcement
- 9Which of the followings is not one of the psychological principles of a persuasion process?
- AAuthority
- BReinforcement
- CLiking
- DScarcity
- EConsistency
- 10Which of the following is not one of the elements of an attitude?
- AFeeling
- BAffect
- CCognition
- DInvolvement
- EBelief
- 11- attempts to explain how current attitudes produce distortions of attitude-related objects and how these decisions mediate attitude change. Which of the following completes the blank above correctly?
- ASocial Judgment Theory
- BCognitive Dissonance Theory
- CCognitive Consistency Theory
- DBalance Theory
- EFunctional Theory
- 12Which of the following generations represents individualism in the cycle of generations?
- AGeneration Y
- BSilent Generation
- CGeneration Z
- DBaby boomers
- EGeneration X
- 13"Culture is not a system of values that is innate or transmitted genetically." Which of the following characteristics of culture explains the expression above?
- ACulture is conformity
- BCulture is learned Culture can change cof.
- CCulture can change
- DCulture meets a need
- ECulture is stable
- 14A - is a set of multiple, symbolic behaviors that are practiced in a fixed sequence and repeated periodically. Which of the following completes the blank above correctly? A) Ritual B) Norm C) Culture D) Symbol E) Society
- 15Which of the following is one of the characteristics of mega and macro influencers?
- ALonger term relationships
- BInfluencers are more influential
- CHigher engagement
- DInfluencers are more relatable and local
- EInfluencer enjoys celebrity status
- 16Which of the followings is not one of the characteristics of a social group?
- AGroup psychology
- BRelationship
- CSimilar behaviour Ore
- DGroup norms
- ECommon interest
- 17---- include people who are viewed as equals like coworkers, classmates, club members, and even neighbors. Which of the following completes the sentence above correctly?
- AAssociative reference groups
- BDissociative reference groups ne
- CPrimary groups
- DSecondary groups
- EAspirational group
- 18Which of the following groups is skeptical and decides to buy new products after the innovation is adopted by most of the community?
- AEarly Adopters
- BInnovators
- CLate Majority
- DLaggards
- EEarly Majority
- 19Which of the following is not one of the features of the digital social networks?
- AConnectivity
- BDialogue
- CStructure
- DOpenness
- EParticipation
- 20Which of the following groups are referred to as trend setters?
- AMilennials
- BBrand advocates
- CBaby boomers
- DDigital moms
- EHow to video users