Deneme Sınavı Soruları

Which one of the following groups is especially targeted by marketers?

What is the persistent need that stirs up and stimulates long-term goals within a consumer?

Perception is defined as the process of selecting, organising and interpreting information inputs to produce meaning. At which stage of this process do consumers utilize their sensory receptors?

Which of the followings is suitable to say about the desires?

The perception process consists of different steps. Which two steps below are more about companies’ efforts to be noticed?

Which concept below is about the removal of the unpleasant situation when consumers perform the desired behavior?

Which one of the following correctly constitute the front stage indicated in the Goffman's theatrical analogy? 

Which of the following stimulus related factors refers to the state of being different from something else in juxtaposition or close association?

Which of the terms below is used to explain perceivers’ personal relevance to an offer?

According to appraisal theory different appraisals lead to different reactions. Which of below is a correct sequence for reaction according to this theory?

Which of the following is true in terms of order in a perception process?

Which of the following is a perceiver related factor?

What is a construct that represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?

Which of theories below does argue that inconsistent attitudes can motive people to change their existing attitudes?

Which of the following occurs after the cases like release of a new product in the market, a change in consumer purchasing power and living conditions, or marketing communication?

What are the driving force of consumers’ purchase decisions?

I. It is permanent change in behavior

II. It is a process

III. It is a process that shapes the consumers’ behavior

IV. It is a process happen consciously or unconsciously

V. It is a process occur only with prior knowledge

There are several definitions of the concept of learning. Which of above is/are among common characteristics in definitions of learning?

I. They are expressions of the person’s unique and true self

II. They are apart from any ascribed roles that the person plays to others

III. The person acts from inside, not from the community

IV. They are like rituals or festivals where a group of people participate

V. They create a collective sense of identity and security for members

Which of above is/are appropriate to say about Arnould and Price’s (2003) authenticating acts?

Which of the following brand personality dimension reflects the famous tag line of Apple Brand's "Think different"?

I. Cost of complaining

II. Expected product performance

III. Customer personality traits

IV. Sociocultural structure

V. Market structure

When experiencing dissatisfaction, consumers are expected to engage in complaining behavior.  Which of above does affect whether customers engage in complaint behavior or not?