Deneme Sınavı Soruları

I. Learning is temporary changes in behavior.

II. Learning is a process.

III. Learning is a system that operates with conscious or unconscious efforts.

Which of the statements given above, are correct?

Abraham Maslow proposed the hierarchy of needs theory and argued that people are driven by particular needs at particular times. According to his theory, which of below needs is less fundamental and pressing?

Products and experiences can provide meaning to people in different ways. Which type of consumption activities below is more about to express aspects of the self?

In which one of the following congruences, self-approval is the motive to buy a brand?

Which theory below does propose that the more the consumers feel good, the more favorable are their evaluations of the products?

According to Horney’s (1945) personality types based on interpersonal responses, which personality type does want to excel, to achieve success, prestige, and admiration?

According to Erving Goffman’s dramaturgy perspective where the performer does not act to create the idealized picture for the audience?

.... states that the formation of a self is due to interactions of the person with other people and assumes that people live in a symbolic environment. Fill in the blank.

Which of the following categorization tools of the Gestalt theory explains the presentation of stimuli which we perceive as "belonging together" such as french fries and ketchup, or milk and cookies?

... is the willingness of a consumer to prefer newly launched products early on. fill in the blank.

The three theoretical approaches which conceptualize personality are Freudian, neo-Freudian, and Trait theories. Which of below is appropriate to say about Freudian approach?

Which of the following(s) are types of cognitive purchase?

I. Limited problem solving

II. Routinized choice

III. Impulse (unplanned) purchasing

Which of the following is not one of the four main steps taking during the consumption process?

Which one of the following is the second stage of the decision making process?

Affect can be experienced in the form of ................. and ....................

Which of the following completes sentence above correctly?

... is used generally for frequent purchases. Fill in the blank.

 ................... are the intersection between companies and consumers.

Which of the following concepts fills the blank corectly?

Which of below does refer to the fit between the actual selves constructed in the social context and the product or brand image?

Which term below describe an internal state of tension caused by disequilibrium from an ideal or desired state?