Deneme Sınavı Soruları

Which of the following is a defining characteristics of wants?

Consumer behavior is the totality of consumers’ actions. Which of the followings is not one of these actions?

Gathering knowledge on the factors that affect both current and future needs and preferences of the consumers is called .....................

Which of the following completes the sentence above correctly?

I. People rely on their feelings when making judgements

II. Consumers decide to buy considering their feelings

III. If people are in a good mood, their evaluation of stg is better

IV. Companies should try to make their consumers feel good

V. Evaluations and interpretations of events determine emotions

According to feeling-as-information theory which of above is suitable to say?

... are generally associated with a need recognition and arise from consumers’ self-realization of the need. Fill in the blank.

Which of theories below does argue that intrinsic motivation is highest when autonomy, belongingness, and competence are high?

..... is the subjective thoughts, feelings,  beliefs of a person about their own attributes and their evaluations of these attributes. Fill in the blank.

consumers identify prior experience with a product from their memory for ..... Fill in the blank.

I. Sequence of purchases

II. Buying frequency

III. Duration of patronage

IV. Proportion of purchase

V. Profit proportion of company

There are different kinds of indicators of customer loyalty. Which of above is among these indicators?

Brand personality serves to establish ............... with consumers.

Which of the following completes the sentence above correctly?

Which of the followings does form through a comparison of a realistic understanding of the self with an ideal one?

It is defined a five-stage for consumer buying decisions within a framework of cognitive assessment. Which of the below does order correctly these stages?

Which of the following is associated with consumer behaviour from marketing perspective?

Consumers can have both latent and manifest motives to purchase a product. Which statement below is more likely to reflect latent motive?

According to Maslow’s hierarchy of needs, which need below does represent the most pressing?

There are reasons for customers to prefer shopping from online or offline stores. Which of the below is among the reasons for online shopping?

I. People are driven by particular needs at particular times.

II. The most indispensable needs are physiological needs.

III. A person create art while s/he can hardly meet her basic needs. 

According to Maslow's motivation theory, which of above statement is true?

Which of the following concepts accurately defines someone who is a regular patron of a specific place or brand?

Which of the following is true according to feelings-as-information theory? 

Which one of the following refers to the consumer learning happens through advertisements and marketing communication?