Deneme Sınavı Soruları

Which one of the following traits refers to a desire for unique, new, and complex experiences?

For learning to occur, a consumer may observe others’ behavior. This is called .................. learning.

To make the statement above correct, which of the followings should be substituted into the blank?

... is the faculty of the brain where information and experience are stored and retrieved when needed. Fill in the blank.

I. Affect encompasses both emotions and moods

II. Emotions and moods can mutually influence each other

III. Moods more depend on THE feelings of the person

IV. Emotions usually last longer than moods

V. Moods are accompanied by distinct facial expressions

There are differences between affects, emotions, and moods. Which of above is appropriate to say about these terms?

Which one of the items below doesn’t belong to motivation?

... focuses on consumer learning behavior through gathering and processing information to solve complex problems. Fill in the blank.

"We remember only what we want to remember".

Which stimulus selection aspect of the perception process is this statement related to?

What are desires that arise when a consumer’s current state does not match the consumer’s preferred state?

Which of the terms below does refer to gathering knowledge about factors affecting current and future needs and preferences of consumers?

According to Maslow’s hierarchy of needs, which of the followings does represent needs such as sense of belonging, love, friendship, family, sense of connection, sexual intimacy?

which level of extended self states that personal items like clothing, accessories, cars, instruments like guitar or pens are used for self-definition?

... include information acquired from free or low-priced product testers. Fill in the blank. 

Which of the following is true regarding mood?

Which one of the following learning theories focus on learning that occurs as a result of consumer reactions to stimuli?

Which of the following is/are true according to hierarchy of needs theory? 

1. The needs of people can be ranked in order of importance.
2. People would try to satisfy the lower level need before higher level need.
3. Once a need at one level is satisfied, it would stop being a motivator.

There are different conceptual approaches to understanding self-formation. Which approach below does argue that possessions ranging from personal consumption items to pets and national monuments and landmarks create a sense of self?

What is the term which defines why an individual does something?

Which of the following are true of balance theory? 

1. Balance theory consists of relations among tree elements perceived to belong together.
2. Balance exists when there is a positive relationship between at least two elements.
3. Balanced relationships are more memorable.
4. Most commonly, celebrity endorsements of a product are used to form a triad.

Which of the following are true of trio of needs theory? 

1. Individuals need to be in control.
2. Individuals need to feel a part of a community.
3. Individuals need to feel that they have accomplished difficult tasks.
4. Individuals need to feel they have a free choice.