Deneme Sınavı Soruları

In an advertisement, a famous celebrity shows how to use a newly developed innovative disinfectant which claims that it will remove the bacteria and viruses from surfaces after spraying two times.

Which characteristics of culture is exemplified above?

“The consumers are asked to answer a series of questions that intend to find out their thoughts about fundamental individual and social concepts, including freedom, comfort, national security, and peace.”

Which of the following culture measurement technique is used above?  

I. To measure changes in attitudes

II. To determine attitudes

III. To change attitudes

IV. To exhibit attitudes

V. To form attitudes

Attitudes are studied by companies in order to direct consumers to a specific purchasing behavior. Accordingly, which of above is among the aims of companies on attitudes of consumers?

Which of the following is not a tool for identifying opinion leaders?

Consumers’ attitudes to object of attitudes can be complex. Which of below does represent the level at which the consumer believes the attitude is correct?

Which of the following statement is not true about social groups?

Which one of the following refers to the impressive individuals who are committed to spreading technology while contributing to content creation in the digital world?

Many economic behaviors of people are related to their status group or social class. Which of below is not appropriate to say about this issue?

Which fundamental principle refers to similarity between ideological trends, resulting in overlapping potential outputs when faced with a hypothetical situation?

Attitudes may be difficult to change, and while this is possible there are various factors that influence the ability to change attitudes. With this in mind, which variable below is related to the strength of the attitude?

I. Shared emotions

II. Lifestyles

III. Moral expressions

IV. Consumption practices

V. Shared place of residence

Virtual communities can have characteristics similar to the characteristics of communities existing in an offline environment. Which of above is/are expected to be among these common characteristics?

Which of the following is true of new generation customers compared to traditional ones?  

Secondary groups are ........1......, .........2....... and meet l.........3............ than primary groups.

Which one of the followings is used generally for infrequent purchases?

I. Cost of complaining

II. Expected product performance

III. Customer personality traits

IV. Sociocultural structure

V. Market structure

When experiencing dissatisfaction, consumers are expected to engage in complaining behavior.  Which of above does affect whether customers engage in complaint behavior or not?

Which of the following is related to the value aspect of understanding consumer behavior?

Which one of the following traits refers to a desire for unique, new, and complex experiences?

Assignment of meaning to sensations is named as .............

Which of the following completes the sentence above correctly?

In order to enhance their authentic identity, these consumers have and
display products. Novel or creative products that do not fit in norms are their choices. Especially fashion-conscious people are belong to this cathegory.

Which type of consumers are described above?

In which one of the following congruences, self-approval is the motive to buy a brand?