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Consumer Behavıor (ENG)

Deneme Sınavı Soruları

  • 20 soru
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0 doğru · 0 yanlış · 20 kaldı
  1. 1

    Which of the  social institutions below transfer the elements of culture to the new members of the society and enable the culture to be shared? 

  2. 2

    Beauty bloggers, based on their experiences with products or brands, can share their experiences through a social platform, and can influence consumers to buy or not to buy the product/brand that is being promoted.

    Which of the following power types do beauty bloggers have?

  3. 3

    Which concept is used ironically  to refer  to the acceptance of the same patterns, trends, and actions of consumption all over the world?

  4. 4

    Which of the following terms define “The learning of a new or foreign culture “ ?

  5. 5

    I. It has people who have implicit relationships with each other

    II. It has people who have explicit relationships with each other

    III. It has individuals who share a sense of unity

    IV. It has people who have permanent memberships of the group

    V. It has people who have a set of objectives

    The groups that people belong to can influence individual’s preferences and lifestyles. Which of above is among the common features of social groups?

  6. 6

    Which of the following is not a psychological principle that plays an important role in the realization of the persuasion process?

  7. 7

    Which of the following subcultures best explains the extended use of spices and hot peppers in places that are typically quite hot themselves, such as Adana and Antakya in Turkey, or Mexico and Guatemala in Central America?

  8. 8

    Which of the following generations is born after 2003?

  9. 9

    Which of the following features is not an influence on attitudes?

  10. 10

    A man who has moved to Canada to work, stayed there for five years and learnt its culture which is new for him. Which term is used to explain this case?

  11. 11

    ..............focuses on the content of verbal, written, and visual communications,such as the copy and art composition of an advertisement.

    Which of the followings fills the blank correctly?

  12. 12

    I. They are mostly middle-class people

    II. They are more global and information oriented

    III. They are fast and can adapt to changes quickly

    IV. They are mobile consumers and trend setters

    V. They are mostly middle-aged men

    Which of above can be answer to the question of who are new generation consumers?

  13. 13

    Which one of the following is not a feature of mobile devices?

  14. 14

    Which of following examples latent motive of consumer can be more easily detected?

  15. 15

    which level of extended self states that personal items like clothing, accessories, cars, instruments like guitar or pens are used for self-definition?

  16. 16

    Which of the following best defines emotion? 

  17. 17

    Which one of the items below doesn’t belong to motivation?

  18. 18

    Consumer behavior is the totality of consumers’ actions. Which of the followings is not one of these actions?

  19. 19

    I. Sequence of purchases

    II. Buying frequency

    III. Duration of patronage

    IV. Proportion of purchase

    V. Profit proportion of company

    There are different kinds of indicators of customer loyalty. Which of above is among these indicators?

  20. 20

    According to Horney’s (1945) personality types based on interpersonal responses, which personality type does want to excel, to achieve success, prestige, and admiration?

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