Deneme Sınavı Soruları

The recipe for Coca Cola is the same around the world. Which of the following concepts accurately describes this phenomenon?

Which generation below are defined by the term interbellum ?

Which of the following is NOT a factor affecting new generation consumers’ behavior?  

Cultural elements like kissing the hands of elderly people  are gradually passed down from one generation to another in Turkey. Which character of the culture is stated in this example?

I. consumer’s having no experience of using the product

II. the increase in the price or the difficulty of transportation

III. values of a consumer not being linked with characteristic of a brand

IV. complexity of consumers’ attitudes to object of attitudes

V. Low level of involvement of a consumer towards a product

There are factors that are effective in preventing attitude from turning into behavior. Which of above is among these factors?

Which of the following attitude theories attempts to explain how current attitudes produce distortions of attitude-related objects and how these decisions mediate attitude change?

I. They think technology as a part of their daily lives

II. They try to adapt to virtual reality

III. Instant messaging applications are a part of their lives

IV. They make purchasing decisions anytime through smart devices

V. They mostly see the internet as necessity or convenience

Individuals who make up the cyberculture process are grouped as digital natives and digital immigrants. Which of above is/are among the characteristics of digital natives?

Which one of the following is the group who adopts innovation after seeing the concrete benefits of it?

Which strategy for changing attitudes is used when the quality of a product is perceived to be weak, or the price to be high?

''...... is described as a part of the individuals' self-concept which derives from their knowledge of their membership of a social group together with the value and emotional significance of that membership. ''

Which of the following completes the sentence correctly?

Baby shower parties are a relatively new way of celebration for us. But that doesn't mean that giving gifts to expectant parents wasn’t done before baby showers became popular. New babies have always been a source of joy and celebration - but in past times, these kind of celebrations for babies were very different from what we know today. 

The paragraph above can be a good example of which characteristics of culture?

Which of the following attitude theories posits that individuals form a "triad" system in which attitudes are determined based on the relationship between the elements of the triad (namely a person and their perceptions; an attitude object; and "the other", which may be a person or object)?

There are important features of digital social networks. Which feature below does more about the speed and spread of information sharing in digital networks?

Which concept below is used for people’s tendency to believe in generalizations about members of a group?

Which theory below does propose that our evaluations, interpretations, and explanations of events lead to an experience of liking or disliking of the products?

Which of the following is/are true of emotions in marketing? 

1. Emotions are used to arouse the interest of consumers.
2. Consumers seek products which arouse emotions.
3. In marketing, arousal of positive emotions is valuable.

Which of the following is associated with consumer behaviour from marketing perspective?

Which of the following categorization tools of the Gestalt theory explains the presentation of stimuli which we perceive as "belonging together" such as french fries and ketchup, or milk and cookies?

According to Maslow’s hierarchy of needs, which of the followings does represent needs such as sense of belonging, love, friendship, family, sense of connection, sexual intimacy?

I. People rely on their feelings as diagnostic information. 

II. If people are in good mood, their evaluations of product are good. 

III. Companies try to make their consumers feel good. 

According to feeling-as-information which of the above statements is true?