Deneme Sınavı Soruları

Which of the following psychological principles would be important regarding the persuasion process specifically focussing on individual and social values of consumers?

Attitudes have many features. Which of below is not one of these features?

When advertisements make use of celebrities or public figures, which level of commitment to consumer attitudes are these advertisements targeting?

Successful people, sports people, or celebrities with whom an individual wants to associate his or her identity forms ..................................

Which of the following completes the sentence above correctly?

Which of the following is not one of the popular scales for attitude measurement?

Which of the following is an accurate definition of a norm?

Which one of the following is not a characteristic of macro infuencers?

I. Culture is innate

II. Culture is learned

III. Culture defines community

IV. Culture contains abstract ideas

V. Culture is static

Which of the above describe culture?

The food culture is not homogeneous in Turkey.People living in different regions vary in terms of  food preferences and spesific local foods.  Which of the following terms is used to explain this situation?

Culture is not necessarily static and constantly evolves. As such, following the industrial revolution and the proliferation of fossil fuels, Arabian culture was drastically changed upon the discovery of oil. Which major functional area of culture has this impact stemmed from?

I. Silent Generation: People born between the two World Wars.

II. War Babies: People born during World War II.

III. Baby Boomers: People born between 1946 and 1964.

IV. Baby Boomers: People born between 1965 and 1985.

Which of the above  age-related groups that are divided by the years of birth are relevant to Solomon’s year ranges?

Researchers developed the concept of hierarchy of effects to explain relative effect of three components attitudes. Which of below does represent the ordered hierarchy for hedonic consumption?

Reference groups serve as sources of comparison and influence for people’s opinions and behavior. Which reference group below is that people may prefer to avoid or distance themselves from?

According to Erving Goffman’s dramaturgy perspective where the performer does not act to create the idealized picture for the audience?

Which of theories below does argue that intrinsic motivation is highest when autonomy, belongingness, and competence are high?

Products and experiences can provide meaning to people in different ways. Which type of consumption activities below is more about to participate in a mutual experience?

Which of the following stimulus related factors tends to "wear off" over time after multiple exposures?

... focuses on consumer learning behavior through gathering and processing information to solve complex problems. Fill in the blank.

... are generally associated with a need recognition and arise from consumers’ self-realization of the need. Fill in the blank.

When consumers are interpreting the stimuli they encounter, they apply various learned associations when forming their interpretations. Sometimes these associations may be problematic or present issues in forming an appropriate interpretation of these stimuli. Which of the following concepts is not related to the interpretation of stimuli?