Deneme Sınavı Soruları

Which of the following best defines the concept of “netizen”? 

Which of the following statement is not true about reference groups?

I. evaluation of an object, a person or people

II. preparatory tendency for a specific behavior

III. understood as a result of the observation of a behavior

IV. do not overlap with concepts such as ‘belief’, ‘opinion’, and ‘ideology’

V. permanent concept and has a long-term tendency

It is important for marketers to uncover attitudes of consumers. Which of above is suitable to say about attitudes?

Which of the following are true of digital natives as consumers? 

1. They can make purchasing decisions anywhere and anytime
2. They want to be contacted personally by the brands they interact with
3. They trust their friends, family or social media acquaintances/followers more than businesses or brands.

Which one of the following is not a basic need that individuals come together to meet in virtual communities?

Which function of consumer attitudes is based on the reward and punishment principle?

Which of the following refers to the mixing of styles related to literature, music and architecture?

I. attractiveness

II. reliability

III. sincerity

IV. education

V. financial situation

Which of the above factors are related to the effect of influencers?

Which one of the following is an advantage of the self-identification method?

I. Feeling depressed

II. Social comparison

III. Social media posts

IV. Interesting event

V. Being macro influencer

Fear of missing out (FOMO) is connected to behaviors of consumers. Which of above is related with the concept of FOMO?

One concept related to new generation consumers is prosumer. Which of below is not correct about this concept?

Which of the following concepts is the core essence of the definition of attitude?

The act of fasting during Ramadan (Eid) is an example of which of the following elements of culture?

Which of the following occurs after the cases like release of a new product in the market, a change in consumer purchasing power and living conditions, or marketing communication?

Which of the following is not a variable offered in the big five-factor personality model?

Perception is the process of ............, ............. and .............. information inputs to produce meaning.

Which of the following completes the sentence above correctly?

Brands generally want consumers to associate their products with individuals’ psychological needs. Which learning theory below is used by such brands?

Which of the following stimulus related factors refers to the state of being different from something else in juxtaposition or close association?

which level of extended self includes the person’s house, household items like
furniture?

Which of the following is the final step of the perception process?