Deneme Sınavı Soruları

A .......... group is a group of actual or imaginary individuals that serve as sources of comparison and influence for people’s opinions and behaviour. 

_______are the standards that are accepted by a society and its individuals are expected to comply with.

Which of the folowing completes the sentence above?

Consumers’ attitudes to object of attitudes can be complex. Which of below does represent the degree to which the attitude can be changed by outside influences?

How many people a dissatisfied customer will tell about his/her dissasisfactory experience?

What is the fundamental purpose of studying attitude?

In today’s world, consumers can easily reach information in the pre-purchase phase of the buying decision process. Which of following is correct about this process?

There are three elements of an attitude as cognitive, emotional and behavioral. Which of below is correct about these elements?

Which of the following terms describes the way a system adapts to its habitat?

Which of the following are among the characteristics of network generation? 

1. They personalize products
2. They do research on products
3. They give more importance to quality than brands
4. They want things to be resolved quickly

A researcher has been to a village to observe the shopping behaviour of the villagers in the open bazaar. Which method is used in this case to measure cultural values?

Which of the following fills the sentence below correctly?

Culture is society’s..........................

Which of the following describes the scale example given below?

Eating at the university canteen is cheap.

strongly agree

agree

indecisive

disagree

strongly disagree

Which of the following ranking is correct for attitude development based on Cognitive Information Processing?

What is the term which defines why an individual does something?

What are called as the temporary states that reflect current changes in motivation and which often trigger changes in behavior?

I. A set of cognitive generalisation

II. Characteristics of a social category

III. Exaggerated and negative judgments

Which of the following define the concepts which the basic characteristics are given above?

According to self-determinaton theory which is the following is associated with extrinsic motivation?

Which of the following is not one of the four main steps taking during the consumption process?

I. People rely on their feelings when making judgements

II. Consumers decide to buy considering their feelings

III. If people are in a good mood, their evaluation of stg is better

IV. Companies should try to make their consumers feel good

V. Evaluations and interpretations of events determine emotions

According to feeling-as-information theory which of above is suitable to say?