Consumer Behavıor (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which one of the following power type is based on the recognition and acceptance of another person’s authority?
- 2
Which one of the following is not a feature of digital social network according to Mayfield (2008)?
- 3
Casio sells over 10 million watches every year, and is a very common wristwatch brand. Vacheron Constantin, however, manufactures less than 20,000 watches a year and is therefore extremely exclusive and their watches are difficult to obtain. Which psychological principle of persuasion does Vacheron Constantin reflect?
- 4
''........ consists of a group of individuals who occupy a similar position in the economic system of production.''
Which of the following completes the sentence above?
- 5
Accorrding to diffusion of innovation theory which group consists people who believe in traditional values and think that there is a high risk in adopting innovation and do not favor change at all?
- 6
Which of the following statement is not true about social class?
- 7
Which of the following hierarchies of effects accurately represents attitude based on cognitive information processing?
- 8
Which of attitude theories below does attempt to explain how current attitudes produce distortions of attitude-related objects and how these decisions mediate attitude change?
- 9
Gender identity is a major component of a consumer’s ...................
which of the following fills the blank abowe correctly?
- 10
Which of the following are elements of postmodern marketing?
- Increase in mass marketing
- Attraction to hyperreality
- Destruction of hierarchical structures
- Reduction in consumption
- 11
Which of the following is not one of the characteristics of a social group?
- 12
Which of the following accurately portrays the association between necessity and luxury as a reflection of the relationship between culture and consumer behaviour?
- 13
Two or more people who regularly interact and share a sense of unity and common identity can be considered as a ...............................
Which of the following completes the sentence above correctly?
- 14
........................ happens when brands try to ensure that the difference between their products and competing products is perceived by their target consumers.
To make the statement correct, which of the following should be substituted into the blank?
- 15
The terms like motives, needs, wants, desires, and goals differ in some ways from each other. Considering these terms which statement below is not appropriate?
- 16
Victoria uses Hermès bags for everything. She’s a true fan and has one of the largest Hermès bag collections in the world with over 100 bags by the brand. In fact, her collection is so valuable, that she has over $2 million dollars worth of Hermès bags in her wardrobe. Hermès bags is a part of her............................
Which of the following completes the sentence above correctly?
- 17
.... is an individual’s tendency to respond the same way to the conditioned stimulus and other stimuli similar to the conditioned stimulus. Fill in the blank.
- 18
__________ refers to consumers’ perceptions of importance or personal relevance of an object, event, or activity.
Which one of the following correctly fills in the blank in the above sentence?
- 19
Which of the following are components of the motivation process?
- feeling of tension
- driving force to act
- setting goals
- recognition of needs
- 20
Self-determination theory distinguishes between intrinsic and extrinsic motivation. Which of below is not appropriate to say about this theory?