Deneme Sınavı Soruları

''........ consists of a group of individuals who occupy a similar position in the economic system of production.''

Which of the following completes the sentence above?

I. They support the company by buying more

II. They develop deeper brand engagement

III. They advocate more strongly on behalf of the brand

IV. They participate in the creation of new products

V. They gain information about a brand

In today’s marketing world, the brand community is very important for competitive advantage. Which of above is among the benefits directly provided by community members?

When advertising their sportswear and equipment, brands like Nike, Adidas and Under Armour use professional athletes or well-known sports teams. Occasionally, they also imply that these professionals are in fact quite similar to regular consumers by having them engage with "regular people" in their advertisements. Which level of commitment to consumer attitudes or which level of involvement in the attitude object (in this case the products of sports brands) is this related to?

I. Implied or imagined others

II. People around the individual

III. Virtual groups

IV. Social roles

V. Genes

Consumers are increasingly connected to each other. Which of above is among the social factors impacting on the consumer behavior?

'' ....... refers to people’s desire to show visible evidence of their ability to afford luxury goods.''

Which of the following completes the sentence above correctly?

Head & Shoulders's tagline “You never get a second chance to make a first impression” is a good example of .........................

Which of the following completes the sentence above correctly?

Ritual is a set of multiple, symbolic behaviors that are practiced in a fixed sequence and repeated periodically.

Based on the definition above which of the following cannot be a ritual?

Which of the following are the major functional areas that shape the culture of a particular society as a system?

Why are consumption patterns influenced by the consumer's social class?

Which of the following next-generation marketing communication strategies would be possible due to the advances in artificial intelligence and/or machine learning applications? 

1. Measure the effectiveness of the marketing strategies
2. Determine the recommendation patterns of consumers
3. Make sense of consumer behavior

According to the “....................”, individuals form a system which they call “triad” and they determine their attitude according to the relationship among triads.

which of the followings fill the sencence correctly?

Which of the following is not related to consumer fieldwork?

Which one of the following term refers producing to consume?

Which of the followings does form through a comparison of a realistic understanding of the self with an ideal one?

Which one of the followings includes the brands that a consumer is aware of when considering a purchase yet has a negative attitude?

Which of the following is an example of extrinsic motivation? 

I. People are driven by particular needs at particular times.

II. The most indispensable needs are physiological needs.

III. A person create art while s/he can hardly meet her basic needs. 

According to Maslow's motivation theory, which of above statement is true?

The gap between real and .... selves can be larger or smaller from person to person.
Especially people who experience larger gaps are targeted by marketers. Fill in the blank.

According to self-determination theory what are the ABC's of self-determination?