Deneme Sınavı Soruları

I. Observation

II. Examination

III. Grading key roles

IV. Self identification

V. Self esteem

Which of the above are the ways of identifying opinion leaders?

In every country, culture  guides and directs  people's decisions on  "when to eat, what to eat" by  providing tried-and-true methods. Which characteristic of the culture is  emphasised in this statement?

I. To trigger the change in consumers’ habits

II. To measure whether marketing strategies are working or not

III. To classify the minds of consumers to predict purchasing behavior

IV. To learn consumer recommendation patterns

V. To make sense of consumer behavior

There are today applications, which influence the next-generation marketing communication strategies. Which of above is/are among these strategies?

I. They tend to prefer low-priced products

II. They have relatively less sensitivity

III. They do not tend to be involved in production processes

IV. They tend to act according to their five senses organs

V. They tend to like to live life faster

There are differences between traditional and new generation consumers. Which of above is among the features of traditional consumers?

Which of the following is not one of the power types that influence group members? 

Which of the statements about social class below is correct?

Social power has the potential to change the attitudes, beliefs, and behaviors of consumers. What kind of social power arises when marketers promote their brands through celebrities?

I. a set of norms

II. beliefs

III. lifestyles

IV. house

V.  workplace

VI. occupation

Which of the above should people share in order to be considered as a social group?

Which of the following terms below define ”the process educators instruct children in an educational environment as to what, how, and why it should be done” ? 

Which of the following is not an element of Culture?

During the COVID-19 pandemic, the sale of outdoor, camping and hiking goods and services increased significantly, and the advertising campaigns for these products implied that consumers could enjoy outdoor and nature activities even if they have never been camping/hiking etc. before. Which strategy regarding forming or changing attitudes is this example related to?

I. Consumption patterns

II. Income

III. Education

IV. Possessions

V. Neighbors

Which of the above are the determiners of a social class?

I. cost effectiveness

II. trust

III. traditional

IV. expensive

Which of the above are among the advantages of word of mouth (WOM) marketing?

What are the principles of Operant conditioning that should be taken into account to be successful in marketing applications?

Costumers use different types of decision-making process. Which type of purchasing below does require costumers to make a conscious and systematic effort?

Motives that conform to a society’s prevailing value system are more likely to be manifest than are those in conflict with such values. Which of the followings is more likely to represent a manifest motive?

Which of the following is true regarding mood?

... is a process where the information and experiences acquired consciously
or unconsciously shape the consumers’ behavior. Fill in the blank.

Brand personality serves to establish ............... with consumers.

Which of the following completes the sentence above correctly?

It is defined a five-stage for consumer buying decisions within a framework of cognitive assessment. Which of the below does order correctly these stages?