Consumer Behavıor (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Getting the approval of parents before the marriage is one of the......................about marriage in Turkey. Which of the below completes the sentence?
- 2
Which of the following is not a subculture category ?
- 3
Which one of the following digital marketing tool takes part in the bottom of funnel (BOFU)?
- 4
In an American social class ranking, which of the following is positioned in between lower class and upper lower middle class?
- 5
Why are groups other than family would affect consumer behaviours?
- 6
The traditional purchasing process is a linear process, whereas the online purchasing process has turned into a purchasing cycle. Which stage below is removed in new generation consumers’ purchasing decision process?
- 7
The motto “if you succeed, then you are happy” is associated with which of the Age subcultures?
- 8
I. Fear of missing out
II. Attractiveness
III. Reliability
IV. Sincerity
V. Quality of information offered
An influencer aims to affect to buy or not to buy a product. Which of above is/are among the factors increasing the effect of influencers?
- 9
Which of the following brand slogans serves for value-expressive function?
- 10
Which of the following reveals the extremity of an attitude?
- 11
Which of the following subcultures are considered representative of "digital natives"?
- 12
The members of European society have common worldview and share certain principles about order and justice compared to the American society. Which functional area shape this?
- 13
Which of the following concepts refers to the degree to which an attitude erodes over time?
- 14
Which term below describe an internal state of tension caused by disequilibrium from an ideal or desired state?
- 15
Which one of the following learning theories focus on learning that occurs as a result of consumer reactions to stimuli?
- 16
Which of the following are true of trio of needs theory?
- Individuals need to be in control.
- Individuals need to feel a part of a community.
- Individuals need to feel that they have accomplished difficult tasks.
- Individuals need to feel they have a free choice.
- 17
Products and experiences can provide meaning to people in different ways. Which type of consumption activities below is more about to express aspects of the self?
- 18
For learning to occur, a consumer may observe others’ behavior. This is called .................. learning.
To make the statement above correct, which of the followings should be substituted into the blank?
- 19
Which of the followings is suitable to say about the desires?
- 20
Which concept below is about the removal of the unpleasant situation when consumers perform the desired behavior?