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Consumer Behavıor (ENG)

Deneme Sınavı Soruları

  • 20 soru
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0 doğru · 0 yanlış · 20 kaldı
  1. 1

    Getting the approval of parents before the marriage is one of the......................about marriage in Turkey. Which of the below completes the sentence?

  2. 2

    Which of the following is not a subculture category ?

  3. 3

    Which one of the following digital marketing tool takes part in the bottom of funnel (BOFU)?

  4. 4

    In an American social class ranking, which of the following is positioned in between lower class and upper lower middle class?

  5. 5

    Why are groups other than family would affect consumer behaviours?

  6. 6

    The traditional purchasing process is a linear process, whereas the online purchasing process has turned into a purchasing cycle. Which stage below is removed in new generation consumers’ purchasing decision process?

  7. 7

    The motto “if you succeed, then you are happy” is associated with which of the Age subcultures?

  8. 8

    I. Fear of missing out

    II. Attractiveness

    III. Reliability

    IV. Sincerity

    V. Quality of information offered

    An influencer aims to affect to buy or not to buy a product. Which of above is/are among the factors increasing the effect of influencers?

  9. 9

    Which of the following brand slogans serves for value-expressive function?

  10. 10

    Which of the following reveals the extremity of an attitude?  

  11. 11

    Which of the following subcultures are considered representative of "digital natives"?

  12. 12

    The members of  European society have  common worldview and share certain principles about order and justice compared to the American society. Which functional area  shape this? 

  13. 13

    Which of the following concepts refers to the degree to which an attitude erodes over time?

  14. 14

    Which term below describe an internal state of tension caused by disequilibrium from an ideal or desired state?

  15. 15

    Which one of the following learning theories focus on learning that occurs as a result of consumer reactions to stimuli?

  16. 16

    Which of the following are true of trio of needs theory? 

    1. Individuals need to be in control.
    2. Individuals need to feel a part of a community.
    3. Individuals need to feel that they have accomplished difficult tasks.
    4. Individuals need to feel they have a free choice.
  17. 17

    Products and experiences can provide meaning to people in different ways. Which type of consumption activities below is more about to express aspects of the self?

  18. 18

    For learning to occur, a consumer may observe others’ behavior. This is called .................. learning.

    To make the statement above correct, which of the followings should be substituted into the blank?

  19. 19

    Which of the followings is suitable to say about the desires?

  20. 20

    Which concept below is about the removal of the unpleasant situation when consumers perform the desired behavior?

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