Deneme Sınavı Soruları

................ refers to consumers’ perceptions of importance or personal relevance of an object, event, or activity.

which of the followings fill the sencence correctly?

There are basic strategies used in forming or changing attitudes. Which strategy below does aim to change the beliefs accepted by society?

Opinion leaders play a key role between the marketer and the consumer. Which of following refers to opinion leaders who influence others through emphasizing their personal experiences?

Which of the following accurately shows the hierarchy of effects that result in attitude based on cognitive information processing where a consumer first accumulates knowledge about a product, develops feelings regarding this product, and finally chooses whether or not to purchase this product?

Which one of the following statement is not true about social power?

Cyberculture have developed as a result of internet and online interaction. Which generation below does have a more need to adapt to cyberculture?

Which of the following are the features of new generation consumers? 

1. Comments and suggestions of peers have more impact on them than advertisements.
2. Following influencers is more common than following movies stars.
3. Consumer-to-consumer shopping is also a possible way of buying things.
4. They prefer to shop in stores after online research about products.

There are three elements of an attitude as cognitive, emotional and behavioral. Which of below is correct about these elements?

Which of the following are the major functional areas that shape the culture of a particular society as a system?

Consumers’ attitudes to object of attitudes can be complex. Which of below does represent the level at which the consumer believes the attitude is correct?

Which one of the following power type is based on the recognition and acceptance of another person’s authority?

Head & Shoulders's tagline “You never get a second chance to make a first impression” is a good example of .........................

Which of the following completes the sentence above correctly?

Which one of the following term refers producing to consume?

Which of the following explanations does describe Compulsory Consumption?

Which memory type below does require consumers to make a detailed cognitive repetition process for a product?

Which one of the following refers to the consumer learning happens through advertisements and marketing communication?

Which of the following is an element of sensory perception?

Which of the attributes given below can not form the self?

The gap between real and ideal selves can be larger or smaller from person to person. Especially people who experience ..............................  are targeted by marketers.

Which of the following completes the sentence above correctly?

In Turkish culture the strong association between tea and simit is an example of ...........

Which of the following completes the sentence above correctly?